Black Friday 2017: The Best Deals on iPhones, iPads, Apple Watch, Macs, and More

Thanksgiving is well underway in the United States, and Black Friday deals online and at brick and mortar stores are starting to go live across the country. Major retail stores like Target, Best Buy, and Walmart will be opening their doors this evening, while many online-only deals are already live.


Below, we've rounded up some of the best deals we've come across on Apple products like iPhone, iPad, Apple Watch, Macs, and accessories, and many, many more deals can be found in our dedicated Black Friday roundup.

iPhone

Walmart is offering a $300 Walmart Gift Card with the purchase of an iPhone X, iPhone 8, iPhone 8 Plus, iPhone 7, or iPhone 7 Plus on an AT&T Next or Verizon Device Payment plan. This deal is limited to stores, with activation appointments available starting at 6:00 p.m. Actual activations will begin at 8:00 p.m.

walmartblackfridaydeal
Sam's Club is offering a $100 Sam's Club gift card with the purchase of "any Apple iPhone," which may include the iPhone X, but it isn't clear if the retailer will have any in stock. This deal does apply to the iPhone 8 and the iPhone 8 Plus.

Target is offering a $250 Target gift card with the purchase of an iPhone 8 or an iPhone 8 Plus on an installment plan from Verizon, Sprint, or AT&T.

If you prefer a straight cash discount, Best Buy is offering up to $200 off the iPhone 8 and 8 Plus on an installment plan from Verizon, Sprint, or AT&T.

iPad Pro

There are several deals to be had on the latest 2017 10.5 and 12.9-inch iPad Pro models, with multiple retailers offering discounts.

Best Buy is discounting the 10.5-inch iPad Pro by up to $150, while Target will be offering a $120 discount, dropping the price on the entry-level 64GB 10.5-inch iPad Pro model to $530, down from the regular price of $650.

2017ipadpro
B&H Photo is also offering several iPad Pro models at $50 to $100 off.

- 10.5-inch iPad Pro: 64GB, Wi-Fi - $599.00, down from $649.00
- 10.5-inch iPad Pro: 256GB, Wi-Fi - $699.00, down from $799.00
- 12.9-inch iPad Pro : 64GB, Wi-Fi - $739.00, down from $799.00
- 12.9-inch iPad Pro: 256GB, Wi-Fi - $849.00, down from $949.00

5th-Generation iPad (2017)

Both Target and Best Buy are offering the 2017 32GB iPad for $249.99, which is a discount of $80 off of the regular price of $329.99. Walmart is offering the same deal.

97ipad
For some cellular 2017 iPad models, Best Buy is offering a $200 discount. At $200 off, the 32GB 2017 iPad with cellular is available for $259, down from the regular price of $459. A two-year Verizon service contract is required to get the deal.

Apple Watch

There are essentially no deals on the new Apple Watch Series 3 models, with the exception of Kohl's. Kohl's is offering $90 in Kohl's cash with the purchase of select Apple Watch Series 3 models.

apple watch series 3 trio
Target is discounting Apple Watch Series 1 models by $70, dropping entry-level pricing down to $179.99. That's the best Series 1 deal, and Macy's is matching it by discounting Series 1 models by $70 as well, while Best Buy is offering a $50 discount if the previous deals are unavailable for some reason.

MacBook Pro

When taking into account B&H Photo's free shipping and no taxes on orders outside of New York, the company is offering the best deals on most MacBook Pro models. Adorama, which doesn't charge taxes outside of New York and New Jersey, is also offering the same discounts. MacMall and Best Buy's prices are similar on most Macs, but they can't beat no taxes for the most part.

macbookpromodelssideview
Best Buy does actually have the best discounts on 15-inch MacBook Pro models and some higher-end 13-inch models, offering $50 off over Adorama and B&H, but in states where sales tax is a factor, B&H or Adorama deals are still likely to be better overall. In some cases, Amazon also has comparable deals.

Best Buy is discounting all 15-inch MacBook Pro models by $250, while 13-inch models are between $150 and $200 off.

13-inch MacBook Pro models

- 2.3 GHz, 8GB RAM, 128GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $1,149, down from $1,299
- 2.3GHz, 8GB RAM, 128GB SSD in Space Gray (Adorama) (B&H Photo) - $1,149, down from $1,299
- 2.3GHz, 8GB RAM, 256GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $1,349, down from $1,499
- 2.3GHz, 8GB RAM, 256GB SSD in Space Gray (Adorama) (B&H Photo) - $1,349, down from $1,499
- 3.1GHz, 8GB RAM, 256GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $1,649, down from $1,799
- 3.1GHz, 8GB RAM, 256GB SSD in Space Gray (Adorama) - $1,629, down from $1,799
- 3.1GHz, 8GB RAM, 512GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $1,849, down from $1,999
- 3.1GHz, 8GB RAM, 512GB SSD in Space Gray - (Amazon) (Adorama) (B&H Photo) - $1,849, down from $1,999
- 3.1GHz, 16GB RAM, 512GB SSD in Space Gray (Adorama) - $2,049, down from $2,199
- 3.5GHz, 16GB RAM, 512GB SSD in Space Gray (Adorama) - $2,249, down from $2,499

15-inch MacBook Pro models

- 2.8GHz, 16GB RAM, 256GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $2,199, down from $2,399
- 2.8GHz, 16GB RAM, 256GB SSD in Space Gray (Amazon) (Adorama) (B&H Photo) - $2,199, down from $2,399
- 2.9GHz, 16GB RAM, 512GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $2,599, down from $2,799
- 2.9GHz, 16GB RAM, 512GB SSD in Space Gray (Amazon) (Adorama) (B&H Photo) - $2,599, down from $2,799
- 3.1GHz, 16GB RAM, 1TB SSD in Space Gray (Adorama) - $3,199, down from $3,399

MacMall is offering discounts on a wide range of MacBook Pro models with non-standard configurations, allowing customers to purchase machines with upgraded components like RAM and graphics cards.

- 13-inch MacBook Pro with Touch Bar (Mid 2017): 3.3GHz, 16GB RAM, 256GB SSD - $1,909, down from $2,099
- 13-inch MacBook Pro with Touch Bar (Mid 2017): 3.1GHz, 16GB RAM, 512GB SSD - $2,029, down from $2,199
- 13-inch MacBook Pro with Touch Bar (Mid 2017): 3.5GHz, 16GB RAM, 512GB SSD - $2,299, down from $2,499
- 13-inch MacBook Pro with Touch Bar (Mid 2017): 3.1GHz, 16GB RAM, 1TB SSD - $2,379, down from $2,599
- 13-inch MacBook Pro with Touch Bar (Mid 2017): 3.3GHz, 16GB RAM, 1TB SSD - $2,449, down from $2,699
- 15-inch MacBook Pro with Touch Bar (Mid 2017): 3.1GHz, 16GB RAM, 512GB SSD - $2,699, down from $2,999

B&H Photo and Adorama also have deals on several older MacBook Pro models.

- 13-inch MacBook Pro (Late 2016): 2.0GHz, 8GB RAM, 256GB SSD - $1,149, down from $1,499
- 15-inch MacBook Pro with Touch Bar (Late 2016): 2.6GHz, 16GB RAM, 256GB SSD - $1,599, down from $2,399
- 15-inch MacBook Pro with Touch Bar (Late 2016): 2.9GHz, 16GB RAM, 256GB SSD - $1,899, down from $2,899
- 15-inch MacBook Pro with Touch Bar (Late 2016): 2.7GHz, 16GB RAM, 512GB SSD - $2,099, down from $2,799

MacBook

Adorama and B&H are offering the best deals on the current 2017 12-inch MacBook Pro models, with discounts of $150.

retinamacbook
- 1.2GHz, 8GB RAM, 256GB SSD in Gold (Adorama) (B&H Photo) - $1,149, down from $1,299
- 1.2GHz, 8GB RAM, 256GB SSD in Rose Gold (Adorama) (B&H Photo) - $1,149, down from $1,299
- 1.2GHz, 8GB RAM, 256GB SSD in Silver (Adorama) (B&H Photo) - $1,149, down from $1,299
- 1.2GHz, 8GB RAM, 256GB SSD in Space Gray (Adorama) (B&H Photo) - $1,149, down from $1,299
- 1.3GHz, 8GB RAM, 512GB SSD in Gold (Adorama) (B&H Photo) - $1,449, down from $1,599
- 1.3GHz, 8GB RAM, 512GB SSD in Rose Gold (Adorama) (B&H Photo) - $1,449, down from $1,599
- 1.3GHz, 8GB RAM, 512GB SSD in Silver (Adorama) (B&H Photo) - $1,449, down from $1,599
- 1.3GHz, 8GB RAM, 512GB SSD in Space Gray (Adorama) (B&H Photo) - $1,449, down from $1,599

MacMall has a decent discount on an older high-end 2016 MacBook model if you don't need the latest version, offering it for $1,379, down from its regular price of $1600.

- 12-inch MacBook (Early 2016): 1.2GHz, 8GB RAM, 512GB flash storage - $1,379.00, down from $1,599.00

MacBook Air

Best Buy has the best deals on the MacBook Air at $200 off each model. These are the 2017 MacBook Air models that received refreshed processors back in June.

macbook air
- 1.8GHz, 8GB RAM, 128GB SSD - $799.99, down from $999.99
- 1.8GHz, 8GB RAM, 256GB SSD - $999.99, down from $1,099.99

iMac

Best Buy, Adorama, B&H Photo, and MacMall all have deals on various iMac models, some of which are discounted by $200 or more.

imacs 2017

21.5-inch

- 2.3GHz, 8GB RAM, 1TB HD (Best Buy) - $899.99, down from $1,099.99
- 3.0GHz, 8GB RAM, 1TB HD (Adorama) (B&H Photo) - $1,179, down from $1,299
- 3.4GHz, 8GB RAM, 1TB Fusion (Best Buy) - $1,599.99, down from $1,799.99

27-inch

- 3.4GHz, 8GB RAM, 1TB Fusion (Adorama) (B&H Photo) - $1,649, down from $1,799
- 3.5GHz, 8GB RAM, 1TB Fusion (Adorama) (B&H Photo) - $1,849, down from $1,999
- 3.8GHz, 8GB RAM, 2TB Fusion (Amazon) (B&H Photo) - $2,099, down from $2,299
- 4.2GHz, 8GB RAM, 1TB SSD (Adorama) - $2,849, down from $3,099

Amazon and eBay Deals

Both Amazon and eBay are offering a huge number of rotating deals that will change on a regular basis throughout Thanksgiving and Black Friday.

Deals go so quickly and are so numerous that it's impossible to list them, but make sure to check out both sites to see what's on sale. eBay and Amazon are both offering discounts on iPhones, iPads, and tons of Apple accessories.

Best Accessory Deals

- $100 iTunes Gift Cards - $85 from Amazon with Promo Code ITUNES15
- BeatsX wireless headphones - $99, down from $149
- DJI Spark drone - $399, down from $499
- Beats Studio 2 Wireless Headphones - $160, down from $380
- Powerbeats wireless headphones - $160, down from $200, Plus $20 Target gift card
- Apple-branded iPhone cases - 15 percent off regular price
- Apple Watch bands - Up to $30 off
- Philips Hue bulbs - 20% off
- Philips Hue Lightstrip - $40 off
- Apple Pencil and Smart Keyboard - $10 off
- August HomeKit Smart Lock - $80 off
- $100 iTunes Gift Card Multipack - $84.47, down from $100
- Sonos speakers - Up to $100 off
- BlackPods AirPods - $40 off any BlackPods order, including mail-in
- UE Boom 2 speaker - $80, down from $200

Make sure to check out our Black Friday roundup for specific times on when retail stores will open and for more information on the deals listed above. Our roundup also features hundreds of additional deals on Apple products and Apple-related accessories, so it's worth taking a look if you want to get a good deal on a new Mac, iPhone, or iPad.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Related Forum: Community Discussion

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...

Top Rated Comments

UL2RA Avatar
102 months ago
[...]which is equivalent to iPhone 6S/7/8 Plus.
No. No it is not.
Score: 23 Votes (Like | Disagree)
srharris22 Avatar
102 months ago
Remember iPhone X on Bestbuy is $100 more than anywhere else. So that’s only $100 savings and you’re welcome. Enjoy that extra saving for yourself or someone for the holiday.
That’s not true, they did that initially and returned to original price due to so much bad press.
Best Buy now sells it at regular price, I even just did the math on their website to confirm
Score: 2 Votes (Like | Disagree)
mi7chy Avatar
102 months ago
Going to pick up one of these for $49 for use as a guest play device on WIFI which is equivalent to iPhone 6S/7/8 Plus.

https://www.walmart.com/ip/AT-T-PREPAID-Huawei-Ascend-XT2-16GB-Prepaid-Smartphone-Silver/854006794

MacRumors content image
Score: 2 Votes (Like | Disagree)
JackieTreehorn Avatar
102 months ago
This should be the moment where I bought the Homepod.....
Score: 2 Votes (Like | Disagree)
Bacillus Avatar
102 months ago
Nothing even mildly tempting there. Apple stopped producing decent Macs in 2015.
Back then there was no USB-C nonsense and no need to purchase a docking station.
Back then we had the superb (pre USB-C) 27" 5k iMac.
Back then we had the superb (pre Touch Bar, pre USB-C) 15" Retina MacBook Pro.
The MacBook Air could have done with a Retina Display instead they released an inflexible machine and slapped the name MacBook on it.
We have not had a Decent Mac Mini since 2012.
The current Mac Lineup is nothing but fashion accessories.
Bups
Last night I dreamt Joni got fired and all MacBooks returned to normal keyboards...
Score: 1 Votes (Like | Disagree)
Tech198 Avatar
102 months ago
kewl Sonos $100 off
Score: 1 Votes (Like | Disagree)