newappstorelogoStarting in early 2018, Apple users in Brazil will pay for purchases from the App Store, iTunes Store, and iBooks Store using the Brazilian real instead of the dollar. The Brazilian real will also be used for Apple Music subscriptions and iCloud storage charges.

Apple began notifying users about the change in emails that were sent out today. Once the currency change happens, all new purchases and subscriptions will be charged in reais rather than dollars.

Since the iTunes Store became available in Brazil in 2011, customers have been required to pay in dollars using an international credit or debit card payment.

At one point, the Brazilian government looked into Apple's payment scheme, leading to speculation at the time that Apple was using dollars instead of reais to avoid software taxes that would negatively impact developers.

(Thanks, João!)

Top Rated Comments

oraculo666 Avatar
101 months ago
Just a note: The plural of Real is Reais though. Not Reals.
Score: 5 Votes (Like | Disagree)
oraculo666 Avatar
101 months ago
Is the currency prone to large fluctuations against the dollar – either currently or historically?

If so, that may be an additional reason for the previous dollar pricing, so both devs and Apple can stabilise prices and know better what they get in revenue...?
Yes, it has been fluctuating but not as much as it did in the past. The main problem for Brazilian customers is that whenever buying something overseas with your credit card, you have to pay 6.38% taxes also. And that was the case until now. Let's see if the prices in Reais will be billed locally.
Score: 3 Votes (Like | Disagree)
thisisnotmyname Avatar
101 months ago
Is the currency prone to large fluctuations against the dollar – either currently or historically?

If so, that may be an additional reason for the previous dollar pricing, so both devs and Apple can stabilise prices and know better what they get in revenue...?
Brazil has experienced hyperinflation in the past but I believe that was decades ago and has been more stable since (although that may have occurred again at a more muted pace when BRIC countries fell out of fashion on the world stage).
Score: 2 Votes (Like | Disagree)
filipe.esposito Avatar
101 months ago
Apple has just confirmed the prices for Apple Music subscription in reais. It's very attractive.

Apple Music Student Plan: R$8,50 (U$2,58)
Apple Music Individual Plan: R$16,90 (U$5,14)
Apple Music Family Plan: R$24,90 (U$7,57)
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...