Apple is partnering up with Sesame Workshop to create a range of programming for children, reports Variety. The partnership was established by Zack Van Amburg and Jamie Erlicht, who have been heading up Apple's video efforts.
Sesame Workshop is a non-profit organization that develops educational children's programs such as "Sesame Street," a popular, well-known, long-running program for kids.
According to the terms of the deal, Sesame Workshop will develop live-action and animated series, along with an Apple-exclusive puppet series. Content created for Apple will be original and will not include "Sesame Street," which airs on PBS and HBO.
Apple is, however, rumored to be pursuing a deal with Cartoon Saloon, which has previously produced animated films aimed at both children and adults, including "The Secret of Kells," "The Song of the Sea," and "The Breadwinner."
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Apple should place their priority on updating their vintage computers ahead of making children's kids TV programs. Lost focus and direction. Let's see: Update the Mac Pro or make Sesame muppets?
Apple seems to be making a lot of very expensive shows with big celebrities, big name directors and producers, and big production companies, whilst simultaneously looking incredibly boring...
I hope they prove me wrong.
It may just be that you're not the target market. Kids programming, if done right, is a huge draw. I'm guessing all of their programming will be on a subscription basis, like Netflix. If they do provide compelling kids programming, that will pull in a LOT of families which will lead to a trickle down effect for the rest of the programming. It's a smart move.
Apple seems to be making a lot of very expensive shows with big celebrities, big name directors and producers, and big production companies, whilst simultaneously looking incredibly boring...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
