Apple continues to aggressively market the iPhone XR, with one of its latest tactics being customized emails to owners of older iPhone models with a trade-in value of the older device and a tech specs comparison with the iPhone XR.
An email sent to an iPhone 6 Plus user, for example, advertises Apple's limited-time $200 trade-in offer for that device towards the purchase of an iPhone XR in the United States. The email also states that the iPhone XR is up to three times faster than the iPhone 6 Plus and compares other features.
Apple appears to have started sending out these emails late last year, but we saw several mentions of the campaign on Reddit and Twitter today, suggesting that Apple may have sent out a second wave of emails to additional customers.
Apple issued a rare revenue downgrade of up to $9 billion for the first quarter of its 2019 fiscal year, a move that it attributed entirely to fewer iPhone upgrades than it anticipated, primarily in the Greater China region. Apple believes simplifying its process of trading in a phone is one way it can improve its results.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Sorry Apple that's NOT going to happen. I don't want a bigger phone. I may upgrade from a '7' to an '8' in a few months but that's it. I won't go larger. I simply don't need a Phablet sized device. The 7 and 8 fit nicely in the phone pocket of my Motorcycle Jacket. Anything larger and it won't go. I can't be the only one who does not want Phablets?
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
