Alongside new versions of iOS, watchOS, macOS, iPadOS, and tvOS, Apple today announced the launch of new Apple Watch bands that have been refreshed with summer colors. Apple debuts new band colors with almost all of its events, and today's event was no exception.
There are new Sport Bands available in Cornflower (blue), Dragon Fruit (dark pink), and Canary Yellow. All of the Sport Bands are available in 40/44mm size options and are priced at $49.
New Sport Loops, also priced at $49, are available in Cornflower, Dragon Fruit, and Canary Yellow too.
Apple has also made a new Pride version of the Sport Loop available in a rainbow of colors, marking the launch of the first Pride Sport Loop band to date.
For the iPad, Apple has added new Smart Covers in Cornflower (a shade of blue) for the 10.5-inch iPad Pro and the iPad mini 5, and new silicone iPhone XS and XS Max cases in Canary Yellow, Dragon Fruit, and Cornflower.
All of these new bands and cases are available for order starting today and will be in Apple retail stores later this week.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.
For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.
Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.
For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.
Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
This all makes perfect sense. But then again, a lot of straight people like me like Pride bands, and that may mess with the self-outing rationale.
Finally a Pride band I like. I’m guessing at this point the woven nylon style is done for good for all bands. Good riddance; they were never very comfortable.
My original pride band is now a bit worn, though the one from last year didn't seem as nice, so hoping this one is a good replacement.
For those of you having a weird little freakout over these things existing, your issue is a weird mashup of hating capitalism (because folks buy them and the bands obviously have nice margins for Apple), not being able to understand that not every product is for every person and that's okay, and at the core of it, being just a bit ignorant and/or homophobic because really, nobody else gives a damn.
Know why I wear one, visibility and pride as a thing aside? Not only does it look nice with the SSSB Watch (red lugs etc.), but what a lot of straight cis folks miss is that coming out to people isn't a thing you do once, it's a thing you spend your whole life doing whenever you meet new people, because they'll assume you're straight and/or cis, and eventually you have to correct them and it's awkward. On top of that, gaydar isn't actually a real thing, and statistically the overwhelming majority of guys I'm ever attracted to will turn out to not even be into my gender, let alone me (seriously straight/bi folks, I envy you). So these things basically automatically out me to people, which is useful, and in practice a nice timesaver. Seems appropriate for a watch I think.
I'm straight, and I wear the Pride bands (have the first 2, and just ordered the new Sport Loop) for 2 simple reasons...my kids. My son is transgender, and my daughter is bisexual. Happy Pride Month!
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
