Throwboy, known for its Iconic Pillow Collection featuring a selection of plush pillows designed to look like Apple devices, today launched a new selection of mini pillows called the "Pocket Pillows."
Like their larger-sized siblings, the Pocket Pillows are modeled after Apple devices. The first palm-sized pillows are made to mimic the 1984 Classic Macintosh and the 1998 iMac G3, and they can be ordered today on Kickstarter. Depending on how the campaign goes, additional classic Apple products could be turned into little desktop plushes.
Each plush is made from a soft, huggable material and is embroidered to resemble one of Apple's Macs. The detail for each pillow is impressive, with all ports, vents, drives, and other features sewn on. Inside the Pocket Pillow, there's a plush filling along with pellets to give them some heft.
Unlike the couch-sized standard Iconic pillows, the smaller Pocket Pillows are designed for a desk, shelf, or nightstand.
Pocket Pillows can be pre-ordered for $15 each, or $30 for two, though there are some early bird backing options that are a few dollars cheaper. We don't typically feature Kickstarter projects as many of them don't come to fruition, but Throwboy is an established manufacturer that already has a line of plushes available. Pocket Pillows are expected to ship out in May 2020.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
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There is nothing ‘weird’ about it. Perhaps you’re not accustomed to blueprint production. The creator has have a business model to create a product that they believe in, but they don’t have the financial resources/means to actually mass produce the item through a supplier, marketing, warehouse distribution, etc. That’s the whole point of Kickstarter, is to show support and it provides the creator if there is a demand for the product, alongside raising the potential funds in the meantime.
Unless, the creator would have the support from an outside investor, as an alternative route.
You missed his point: His assertion is the "alternative route" should be self funding. They're an existing business established in 2007, with a brand, revenue, distribution, warehousing, bulk manufacturing, sales, etc., so his perspective: they should be able to, through prior revenue and existing manufacturing channels, be able to offer a new product without Kickstarter.
@kanki1985 I totally understood your post, the thing is, Kickstarter has moved from just a platform to support startups, to a "market viability" assessment solution. I don't believe they're particularly unable to manufacturer on their own, but this gives them cover for the costs, a feedback channel and a mechanism to identify interest / buyers - at the same time! So I get why even profitable companies, particularly smaller companies, might go this route. :)
Cute but I much prefer their full sized series, such as 1984 Macintosh ('https://throwboy.com/collections/shop/1984pillow') and 1989 iMac ('https://throwboy.com/collections/shop/1998pillow'). And my personal favorite Finder icon ('https://throwboy.com/collections/shop/iconpillow').
I always stumble on this company, want to buy, bookmark it, then forget about till it comes up in the news again :D Thanks! I've got to get one of those Finder pillows :cool:
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
