YouTube to Follow Netflix's Lead and Reduce Stream Quality in Europe to Ease Strain on Broadband Networks

Following in the footsteps of Netflix, YouTube is reducing the quality of its videos in Europe to reduce the strain on broadband networks caused by an upsurge in home usage following the coronavirus outbreak, Reuters reports.

"We are making a commitment to temporarily switch all traffic in the EU to standard definition by default," the company said in a statement.

youtube logo
Standard definition videos are more pixellated and not as sharp as high definition videos, but require less data transmission as a result.

The decision follows news on Thursday that Netflix will comply with a request from the European Union to lower its streaming video quality in Europe to ease network strain from the millions of people working from home. Netflix said it would reduce the bitrate of its streams for 30 days.

Internet traffic has increased with more adults switching to remote working to comply with social distancing measures. With schools closing in many countries, working adults also face the prospect of having to compete for bandwidth with children playing games and watching videos or logging in to e-learning sessions. The launch of Disney+ in Europe next Tuesday, which will offer 4K-resolution content, is unlikely to help matters.

U.K. internet service provider BT told BBC News that its broadband infrastructure has plenty of "headroom" to cope with increased demand as more people stay home due to coronavirus. The company said that since Tuesday, daytime traffic on its network had increased by between 35-60 percent, daytime and evening usage was still much lower than the highest levels it had ever recorded. "The additional load... is well within manageable limits and we have plenty of headroom for it to grow still further," said a BT spokesperson.

Vodafone and TalkTalk, which also provide mobile and broadband services to UK households, gave similar assurances to the BBC despite also seeing increases in web traffic. However, on Tuesday, all U.K. mobile networks suffered severe outages after the number of voice calls rose by 30 per cent and overloaded the system, leaving hundreds of thousands of customers unable to connect calls to people on other mobile networks.

Like Netflix, YouTube has not said whether the bitrate reduction will be implemented in other countries like the United States, but it does not appear that U.S. internet providers have called for such measures at this time.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...

Top Rated Comments

IPPlanMan Avatar
71 months ago

Good move, no doubt some will cry about it but we know what sort of people they are.
Do you mean the kind of people who want empirical and verifiable proof there’s actually a problem and not just virtue signaling? That sort of people?
Score: 22 Votes (Like | Disagree)
Janichsan Avatar
71 months ago
Great. Can't go out, can't meet with friends, TV is basically showing Corona 24/7, and now the internet streaming is **** as well. :mad:
Score: 20 Votes (Like | Disagree)
nickgovier Avatar
71 months ago
.
Score: 19 Votes (Like | Disagree)
Kebabselector Avatar
71 months ago
Good move, no doubt some will cry about it but we know what sort of people they are.
Score: 18 Votes (Like | Disagree)
globalist Avatar
71 months ago

Go to Italy, you will easily find your empirical and verifiable proof.

Stop spreading misinformation, your immorality signaling will kill people.



https://www.worldometers.info/coronavirus/
Dude was asking about proof that the internet is at its limits, not proof that Italy's healthcare is.
Score: 16 Votes (Like | Disagree)
PickUrPoison Avatar
71 months ago

Do you mean the kind of people who want empirical and verifiable proof there’s actually a problem and not just virtue signaling? That sort of people?
Go to Italy, you will easily find your empirical and verifiable proof.

Stop spreading misinformation, your immorality signaling will kill people.



https://www.worldometers.info/coronavirus/

Attachment Image
Score: 15 Votes (Like | Disagree)