Apple Shares New 'Creativity Goes On' Video

Apple today shared a new video ad called "Creativity Goes On," which highlights people working from home, learning from home, FaceTiming one another, and more, with Apple products.


The video focuses on the ways that people are keeping entertained and communicating with one another while social distancing.

We have always believed deeply in the power of creativity. Now, more than ever, we're inspired by people in every corner of the world finding new ways to share their creativity, ingenuity, humanity and hope.

In the video's description, Apple highlights some of the stay at home tools and features that it has created for people, such as a new "Today at Apple (at Home)" initiative, activities for children, remote learning tutorials, and more.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

Expos of 1969 Avatar
71 months ago
Pretty bland and shallow compared to videos made by many creative individuals over the past couple of weeks. Not much of a focus or point.
Score: 4 Votes (Like | Disagree)
Expos of 1969 Avatar
71 months ago

I like the premise. Hope they make a part 2 which highlights that things can be made with real quality by people working from home..
As opposed to part 1 which highlights things that can be made with very low quality? I agree.
Score: 3 Votes (Like | Disagree)
ipedro Avatar
70 months ago
I love how Apple is stepping up to help with the face shields and working with Google on tracking the virus but I’d like to see some user facing features that enable each of us to leverage our Apple devices to adjust our lives to this reality.

I think there’s such a tremendous wasted opportunity if they don’t work on FaceTime to make it cross platform or at least available on the web. Zoom is eating everyone’s lunch and it’s an app with a terrible track record of privacy. Apple could also use the opportunity to make FaceTime a work tool, enabling you to share your screen and allowing an organizer to take the lead on the microphone and choose one speaker at a time to talk.

Apple Watch has the ability to measure blood oxygenation which is a telltale sign of the virus. The feature was withheld due to inaccurate results but perhaps they could track larger swings without focusing on exact numbers. More directly, while the Watch doesn’t have a thermometer, your body’s core temperature affects the flow of blood when your vessels are constricted. This too can be measured by the Watch. Many of us have health devices strapped to our wrists. Let’s make use of that data.

I know this happened so suddenly but I hope that Apple has reprioritized its projects and is now instead focusing on things that will help us all get through this with the use of our technology and that we’ll see the results of that work very soon.
Score: 2 Votes (Like | Disagree)
mitso Avatar
71 months ago
I like the premise. Hope they make a part 2 which highlights that things can be made with real quality by people working from home..
Score: 1 Votes (Like | Disagree)