Apple Sparks Speculation About September 10 Event With YouTube Livestream Test
Apple today launched a livestream test on YouTube that lists a September 10 date, which has led to some speculation that Apple could be holding an event on that day. Apple quickly removed the testing stream, but dozens of Twitter users and MacRumors readers were able to capture screenshots.

There is no confirmation that September 10 is the date that Apple plans to hold an event, however, and it could just be a random date entered for a livestream test, or the date that was used last year as last year's
iPhone event took place on Tuesday, September 10.
Apple does not typically hold events on Thursdays, so September 10 would be an unusual choice. There's no clear word on when Apple might hold an event this year because 2020's iPhone release timelines will be different. Apple at the end of July confirmed that this year's iPhones would launch a few weeks later than usual, meaning an October debut instead of a September debut.
Apple could still hold an event in September, but leaker Jon Prosser has said that the Cupertino company will hold its event in October, during the week of October 12. Whether that prediction is accurate remains to be seen. Either way, the September 10 date is not likely to be the date of the event, and the week of September 7 is probably out all together. September 7 is Labor Day, a holiday, and Friday is September 11, a date that Apple avoids.
If the event isn't held in October, the week of September 14 would be another solid guess as to when an event might happen.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...