Apple Korea Pledges $84 Million to Support Small Businesses and Settle Antitrust Probe

Apple's South Korea business has offered to make a 100 billion won ($84 million) payout to support small businesses and help consumers, according to the country's competition watchdog (via Reuters).

Emblem of the Korea Fair Trade Commission South Korea English
The Korean Fair Trade Commission (KFTC) investigated Apple Korea in 2016 for requiring SK Telecom, KT Corp, and LG Uplus Corp to pay the cost of television advertisements and warranty service for its iPhones. The probe found that Apple holds a clear advantage over local mobile carriers and that handing over the cost of advertisements was another means of squeezing the profits of the carriers.

In June of this year, the antitrust regulator decided to allow Apple to map out a set of measures to address its anti-competitive business practices in the country, and Apple has now agreed to fix unfair terms with mobile carriers as part of its proposal. Apple said it will discuss how to share advertising costs with telecoms firms, which will help reduce burdens to carriers, the KFTC said in a briefing.

Apple has reportedly pledged to offer 40 billion won ($34 million) to build a center to support research and development for Korea's small manufacturers and 25 billion won ($21 million) to establish an "academy" to provide education to developers. The rest of the 100 billion won would be used to give consumer discounts on warranty repair costs and other benefits, according to Reuters.

Provided the KFTC accepts Apple's offer, the regulator will close the case and conclude that Apple has not done anything illegal.

Even if that does happen though, Apple could be facing another probe by Korean regulators for its business practices. Last week, an alliance of app developers and small companies submitted a petition to the Korea Communications Commission asking for an investigation into whether Apple and Google may be violating Korean laws on in-app purchases and anti-competitive behavior.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

syklee26 Avatar
66 months ago
Apple was in line to be fined approximately 420 million dollars, which is 5 times the amount it is committing to contribute. So this is a chump change they are proposing to settle the case.

Before messing with TelCos, Apple has for years ruthlessly bullied the authorized resellers, who are small businesses with absolutely zero negotiating power against Apple. However, once they started bullying conglomerates such as SKT, KT and LG, these TelCos fought back with full support from Korean government, they were getting into a losing battle. I am sure Samsung somehow got involved as well.

Apple has dragged out the legal process as much as they could, but their time is running out and they are making the last ditch effort to settle. Korean governmental agencies generally impose hefty fines and settle for far less, so I think they will settle. But Apple can no longer mess around, and they deserve every cent of penalty they face.
Score: 10 Votes (Like | Disagree)
itsmilo Avatar
66 months ago
Sounds like bribery
Score: 6 Votes (Like | Disagree)
CthuluLemon Avatar
66 months ago

Sounds like bribery
To you, and only because it doesn't favor Apple's monopoly ?
Score: 5 Votes (Like | Disagree)
LeeW Avatar
66 months ago
Whatever it is, many will benefit so there are positives regardless of how they have come about.
Score: 3 Votes (Like | Disagree)
NMBob Avatar
66 months ago
Sounds like extorsion.
Score: 2 Votes (Like | Disagree)
EmotionalSnow Avatar
66 months ago

Sounds like bribery
It’s called settlement ('https://en.wikipedia.org/wiki/Settlement_(litigation)')
Score: 2 Votes (Like | Disagree)