Apple Event Hashtag on Twitter Gets Custom Apple Logo Through September 28 [Updated]
With rumors suggesting that Apple may announce the date of its fall product event at some point this week, the #AppleEvent hashtag on Twitter has now been customized with a blue Apple logo, fueling even more speculation.
According to Jane Manchun Wong's Hashflag Browser, the Apple logo was added to the hashtag earlier today and will be active through Monday, September 28. While nothing is for certain, this expiration date could suggest that Apple plans to host its fall event at some point in September, rather than in the second half of October as previously rumored.
Twitter allows brands to add custom emojis next to hashtags as a marketing strategy. According to Agency Creative, these "hashflags" can cost upwards of one million dollars, and they're commonly seen for large events like the Super Bowl or holidays. The file name for Apple's hashflag is AppleEvent2020.png.
Bloomberg's Mark Gurman recently suggested that Apple will soon announce a virtual iPhone and Apple Watch event that would take place later in September. This contradicts information shared by leaker Jon Prosser, who claimed that new Apple Watch and iPad Air models would be announced via press release today.
Update: Apple has announced that it will be hosting a virtual event on September 15 at 10 a.m. Pacific Time.
Update 9/15: On the day of Apple's event, Twitter has added a unique heart animation to the Like button if the tweet being liked includes the #AppleEvent hashtag – try it!
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
