Epic Games, Spotify, and Tile Form 'Coalition for App Fairness' to 'Fight Back' Against Apple

A range of companies, including Epic Games, Spotify, and Tile, have formed a new organization called the "Coalition for App Fairness," in an effort to highlight developer issues with Apple.

coalition upscale

The organization describes itself as "an independent nonprofit organization founded by industry-leading companies to advocate for freedom of choice and fair competition across the app ecosystem." The coalition is based in Washington D.C. and Brussels, and aims to lead legal and regulatory changes with regards to what it says are three key issues; "anti-competitive policies," "30 percent app tax," and "no consumer freedom."

It sets out a ten-point plan on its website for changes it would like to see made. The points include the demands that "no developer should be required to use an app store exclusively," "every developer should always have access to app stores," "every developer should always have the right to communicate directly with its user through its app," "no app store owner or its platform should engage in self-preferencing its own apps or services," and "no developer should be required to pay unfair, unreasonable or discriminatory fees or revenue shares."

The group includes Epic Games, Spotify, Tile, Basecamp, Blix, Blockchain, Deezer, the European Publishers Council, Match, News Media Europe, Prepear, ProtonMail, and SkyDemon, many of whom have had major disagreements with Apple over various issues.

The group is actively lobbying other developers to join it, saying "together we will fight back against the monopolist control of the app ecosystem by Apple."

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

topgunn Avatar
65 months ago
There are blatant mistruths on the App Fairness front page. For example, "For most purchases made within the App Store, Apple takes 30% of the purchase price. No other transaction fee — in any industry — comes close."

Let's list other companies that charge a similar fee for similar overhead: Google, Steam, Amazon, UberEats, Sony, Microsoft, Nintendo, GrubHub, eBay+PayPal, and the list goes on, I am sure.

Another example, "If consumers want to use a modern mobile device, Apple levies a tax that no one can avoid. No competition, no options, no recourse."

Unless the Apple tax now extends to the billions of Android phones out there, this is ridiculous on its face. While I content that Apple and it's ecosystem are superior (in large part due to the App Store and it's walled garden), to say that Android-based phones are not a modern mobile device and that Apple has no competition is being willfully ignorant, at best.
Score: 163 Votes (Like | Disagree)
I7guy Avatar
65 months ago
Maybe these companies that founded this self-serving coalition ought to invent their own phone and own ecosystem? If they don't like the T&C let leave and lose those lucrative $$$.
Score: 93 Votes (Like | Disagree)
ugahairydawgs Avatar
65 months ago
I really do wish sites like this one would quit giving these guys a megaphone. Why we continue to incentivize whining with increased exposure is beyond me.
Score: 74 Votes (Like | Disagree)
CylonGlitch Avatar
65 months ago
Companies that will NEVER see another penny from my pocket.

* Epic Games ('https://www.macrumors.com/guide/epic-games-vs-apple/')
* Spotify ('https://www.macrumors.com/2020/09/15/apple-one-unbundle-spotify-irreparable-harm/')
* Tile ('https://www.macrumors.com/2020/05/29/tile-writes-to-eu-accusing-apple-of-abuse-of-power/')
* Basecamp ('https://www.macrumors.com/2020/06/18/phil-schiller-apple-hey-decision-no-changes/')
* Blix ('https://www.macrumors.com/2020/02/05/bluemail-open-letter-to-developers/')
* Blockchain
* Deezer
* the European Publishers Council
* Match
* News Media Europe
* Prepear ('https://www.macrumors.com/2020/08/08/legal-action-against-company-with-pear-logo/')
* ProtonMail
* SkyDemon
Score: 65 Votes (Like | Disagree)
CylonGlitch Avatar
65 months ago

Maybe these companies that founded this self-serving coalition ought to invent their own phone and own ecosystem? If they don't like the T&C let leave and lose those lucrative $$$.
Exactly, Apple has spent BILLIONS and many years developing and producing an Eco system that is safe, secure and comprehensive. Should they NOT be paid for their work? If you don't like it, there is another eco system down the street to go play on (Android, or Windows mobile). Or better yet, spend the time and money and build your own eco system, then you can do anything you want on it.

For this, I will NEVER buy another EPIC product again, ever.
Score: 61 Votes (Like | Disagree)
4jasontv Avatar
65 months ago
That’s a mouthful. I’m just going to call them the Suicide Squad.
Score: 57 Votes (Like | Disagree)