One of the new features that arrived in iOS 14 is called App Clips. App Clips is described by Apple to be a "small part of your app" that can be available to users at just the right moment.
App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds.
Instead of requiring an App Store download, they can be loaded and run via Safari, and once done with the experience, the full app download is offered to the user. Early examples given by Apple included take-out order apps, scooter rental apps, or apps to set up an appliance for the first time.
Game developer Firi Games has implemented an App Clip for their space shooter game Phoenix 2. The App Clip can be played by visiting their Phoenix 2 website on an iOS 14 device and tapping "Play" on the banner that appears on the top of the screen.
The introduction of Phoenix 2 is also available as an App Clip. App Clips are a new iOS 14 feature that allows you to run a part of an app without any download from the App Store. Try it yourself by tapping the 'play' button in the banner at the top of this website (requires Safari on iOS 14; the banner does not show if you have Phoenix 2 already installed).
After a few moments of downloading the assets, the introduction level to Phoenix 2 appears playable as a native App Clip on your device.
The demo plays just like a native app but without any app installation. Once done with the demo, a link to the App Store is available to the full game [Free]. TouchArcade wrote about the experience and thought the "frictionless experience" for game demos held a lot of potential for App Store game discovery.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Tuesday August 26, 2025 4:17 pm PDT by Juli Clover
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to.
That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
I honestly haven't played a game on an iPhone since Tap Tap Revenge back in 2008 and this was neat in that it was cool to try a game and see how mobile gaming has changed but then realize honestly it hasn't changed much. This was just a copy of an arcade game from the 80s on a very tiny screen. the drama around Fortnite legitimately confuses me. People actually play games on these small screens? bewildering.
Also, I ended up downloading the whole game and didn't really pay attention to whether I was paying anything for it, so there's that. I just wanted to keep playing, and I'm sure lots of people will be smarter than I was, but I wonder how this might play out in the future
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
