MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in Safari on devices running iOS 14.3 or iPadOS 14.3 or later. After entering the URL, a prompt appears that directs users to the hidden tab in the Find My app.
Users can also enter the URL in Safari on macOS 11.1 and view the hidden "Items" text in the Find My app on a Mac.
While the URL is more convenient and works for anyone, registered Apple developers can also enable the "Items" tab on an iPhone under Settings > Developer > Display Items Tab. This toggle appears on iOS 14.3 and later.
Similar to Tile, AirTags are expected to help users keep track of their personal belongings, such as their keys, wallets, and backpacks, with users receiving a push notification on their Apple devices when they are separated from a tagged item. AirTags are expected to support Ultra Wideband for improved location accuracy, with helpful augmented reality functionality through the Find My app for locating misplaced items.
Apple accidentally referenced AirTags in a YouTube video last April, so we know this accessory is the real deal, but an exact release date still remains up in the air. Apple typically holds its first event of a year in March, but with in-person events not being hosted any time soon, a virtual event or press release is possible at any time.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 2:54 am PDT by Tim Hardwick
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.
Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:
256GB — $1099...
But. I still wonder. How is this not going to cause massive privacy concerns and dramatic relationship troubles with people shoving these tags in everyone's bag they want to spy on... It seems highly unethical to sell a super small surveillance device to the masses.
Lol this argument still? News flash: There’s plenty of other tiny trackers on the market already. With some of them being actual gps based.
Anyone can already track you by throwing a $50 android phone into your bag/car etc.
I can get some decent GPS 3/4G tracker on eBay for $50.
If someone wants to track you, they haven’t been waiting for Apple to release a product to do it.
Is the word Airtags mentioned there? It appears to be part of the 3rd party integration offered as a dev preview mid 2020. https://developer.apple.com/find-my/
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
