Podcasts+ Could Be Apple's Next Subscription Service
Apple is widely believed to be preparing to launch a new podcasts subscription service, according to a variety of reports.
Apple already has a popular Podcasts app and maintains a podcast distribution service on its Mac and iOS platforms, but the company has attempted to monetize it to date. By creating a paid podcasting service, Apple could potentially lure podcast creators with the promise of increased profits, stealing them away from other platforms like Spotify, SiriusXM, and Amazon.
A recent report by Loup Ventures analysts made the case for a new Apple service tentatively titled "Podcasts+." According to the report, Podcasts+ would form a tier in the existing Podcasts app, offering a selection of exclusive premium shows.
The service is speculated to be bundled as a part of Apple One as well as Apple Music, with no added charge for existing paid subscribers. Podcasts+ would help to "drive incremental interest" in Apple Music and Apple One as a result, "generating high-margin, recurring revenue."
Spotify has moved aggressively into podcasts, acquiring the exclusive rights to popular shows and removing them from other services. Podcasts+ would enable Apple to claw back space within the field.
Apple has been repeatedly rumored to be moving into exclusive podcasts, some of which are expected to focus on its Apple TV+ output. Apple was even holding talks to purchase podcast network Wondery before it was bought by Amazon, and completed the acquisition of podcasts app Scout FM in September 2020.
The Information and Bloomberg have since reinforced the rumor, explaining that talks between Apple and production companies for a new podcast service are ongoing. As yet, it is unclear if Apple will follow through with the service, but the evidence suggests that it is highly likely.
Popular Stories
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote.
Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....
