The iPhone 12 mini, the smallest variant in the iPhone 12 lineup, reportedly accounted for only 5% of sales for the entire 2020 iPhone series in the first half of January in the United States, according to Counterpoint Research cited by Reuters.
Counterpoint Research indicates that handsets over 6 inches such as the iPhone 12, 12 Pro, and 12 Pro Max outperformed smaller models such as the 5.4-inch iPhone 12 mini for the start of this year. The relatively low sales for the 12 mini is expected to be due to a trend in the overall market where consumers are veering away from smaller displays and opting for larger, more immersive smartphone sizes.
Reports of lackluster iPhone 12 mini sales began emerging in early January, and last week JP Morgan analyst William Yang stated in a note seen by AppleInsider that weak demand for the model could result in Apple cutting production entirely in the second quarter of 2021 to allow it to sell through its existing supplies.
Last month Apple reported its quarterly earnings for the first time following the launch of the iPhone 12 in October. While Apple did not disclose specific sales figures for each of the models in the lineup, the company did report $65.60 billion in revenue for its iPhone business alone, a new quarterly record.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
I love my iPhone12 mini. I guess I'm in the minority. I think if they had put a telephoto lens on it (instead of wide angle), it might have appealed to more people.
I absolutely love my mini. It's the phone I've been wanting Apple to make for SOOOO many years. Would make me super sad if they dropped it from the lineup in the future.
I think the pandemic has had a huge negative effect on the Mini's sales. The small size is most important when you're going out. When you're at home, you want a bigger screen to watch videos on the bed or couch.
I want an iPhone 12/13 Mini in the future when I can go out a lot more. For now, I will keep my XR because I'm staying home so much.
I have had the Plus/Max variant of the iPhone ever since they started making them. And for whatever reason I was so drawn to the Mini this year. I can say it has been my favorite iPhone ever, I really hope they don't cancel them! Such a joy to hold and it has really helped me cut my screen time down and not be so tied to my phone.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
