Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors.
Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning each video by introducing himself as "... a Justin – just a real person doing a real comparison between Mac and PC."
In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro. In another video, Long meets a PC user gaming on the MSI Gaming Stealth 15M laptop, powered by a Intel Core i7. Long then asks for a Mac, before swiftly agreeing with the PC user that "no one games on a Mac."
Intel undertook a similar marketing campaign in February with a series of tweets highlighting the "shortcomings" of Apple's M1 powered-Macs compared to Intel-powered computers. In November, Apple released its first Apple Silicon and is expected to fully transition its entire lineup away from Intel over the next couple of years.
This isn't the first time Long has featured in ad campaigns for Apple rivals. In 2017, the actor starred in a series of Huawei commercials promoting the company's Mate 9 smartphone.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
It’s hilarious that they promote features that have nothing to do with the processor. Like a car engine maker promoting the soft material of the seats.
Ugh...that seems desperate on both Justin & Intel's part.
EDIT: I get that he's just making a living; so are the folks at Intel.
My point with Justin's flip-flopping is that seems desperate (like when the Verizon spokesperson moved to Sprint; it is hard to tell if the move is genuine in those scenarios.). I have nothing against Justin Long - may he have a long and flourishing career!!!
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
