Apple has today announced a "Pride Edition" Braided Solo Loop and Nike Sport Loop Apple Watch band, alongside a new Pride watch face.
The Pride Edition Braided Solo Loop weaves together the original rainbow colors with those from various Pride flags. Like the other Braided Solo Loop Apple Watch bands, the strap features stretchable recycled yarn interwoven with silicone threads, designed for ultra-comfort without buckles or clasps, and comes in 12 sizes.
The Pride Edition Nike Sport Loop showcases the six colors of the original rainbow and features reflective yarn to aid visibility for users engaging in outdoor workouts at night. Like the other Nike Sport Loop Apple Watch bands, the design is focused on durability and adjustability.
The new Pride Edition bands are available to order today from Apple's online store and the Apple Store app, and will be available at Apple retail stores from May 25. The Pride Edition Braided Solo Loop is priced at $99 and the Pride Edition Nike Sport Loop is $49.
The new Pride Apple Watch bands come alongside a matching watch face. With a rotation of the Digital Crown or a raise of the wrist, the threads on the watch face infinitely scroll. The 2021 Pride watch face will arrive soon as part of a software update, according to Apple.
For the first time, Apple is also including new App Clip functionality within the Apple Watch band's packaging to give a simple and convenient way for customers to immediately access the new matching watch face.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
