An Apple II manual signed by Steve Jobs and Mike Markkula sold for $787,484 at auction this month after garnering 46 bids.
The 196 page manual was addressed to Julian Brewer, the son of Michael Brewer. Michael Brewer negotiated distribution rights for Apple in the UK in 1979, and the manual had a personal message inside. "Julian, your generation is the first to grow up with computers. Go change the world! Steven Jobs, 1980," read Jobs' note.
Julian recalls, "I was sitting in my bedroom writing games on my Apple II when Dad called me down to meet some guests. To my amazement it was Steve Jobs and Mike Markkula. I had the manual with me and only later understood how rare it was for Jobs to sign anything, let alone to write an inscription like this. He got on well with Dad, so I feel the inscription was made with care."
RR Auctions, the site that sold the Apple II manual, also auctioned off other Steve Jobs memorabilia that fetched high prices. A Steve Jobs' letter that said "I'm afraid I don't sign autographs" sold for $479,939, and a NeXTSTEP software package sold for $210,325.
A functional Apple-1 computer previously owned by Roger Wagner fetched $464,876, which is less than some prior Apple-1 computers have sold for. A signed 128K Macintosh Motherboard sold for $132,049, and an Apple Lisa Computer sold for $94,949.
A copy of Macworld #1 that was signed by Steve Jobs and Steve Wozniak sold for $201,021, and a leather bomber jacket that was worn by Jobs in the 1983 "middle finger to IBM" photo sold for $66,466.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
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Friday August 29, 2025 4:54 am PDT by Tim Hardwick
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Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
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Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
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Super rich people making silly purchases for fun. The equivalent of me buying an old Transformer on eBay for $20.
I remember a couple of years ago, I stopped into a grocery store and they had tomatoes and avocados on sale really cheap. So I bought some... and there is this seasoning salt that I really like... that I can only ever get there for some reason... but the bottle is like $3.99. A customer who was also in the tomato, and avocado area made conversation with me about how good the price was on them that day. I mentioned the seasoning salt to him and how I liked eating sliced tomatoes and avocados as a snack with some sprinkled on them. He saw the $3.99 price tag and said "Oh no! I can't afford to pay that much for salt!"
It really put things into perspective. How $4 is too much for some people to spend on a little treat.
I dunno why... but your post made me think about that.
Wow, Steve Jobs is for sure a hero of the modern world, but paying $66,000 for an old leather jacket because Jobs wore it in a silly picture? That's ridiculous.
I'm going to lift the paving stones outside the old Apple HQ at Infinite Loop and charge $10,000 each for them. After all, Steve Jobs walked on them every day for years.
Love the jacket. I drive a small 2 seater Mazda and have thought a jacket like this would be cool but might possibly make me look like a right wanker.
I miss those manuals. I often feel that I am not using my Mac and its OS to its maximum potential because I do not have a manual that shows me all of its features and capabilities. I know there is a ton of published books and online stuff but I still miss those manuals.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
