YouTube Premium and Music Surpass 50 Million Subscribers

YouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen.

General YouTube Feature 1
YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this milestone to several factors, but mainly due to how subscribers can get "uninterrupted access to the largest and most diverse catalogue of music, artists and culture" through its subscriptions.

We've got killer products in YouTube Music and YouTube Premium that deliver truly unique value to artists and creators and the best experience for music fans and video lovers. We're in our own lane -- there's no other place where fans can get uninterrupted access to the largest and most diverse catalogue of music, artists and culture. We're making it easy for music fans to go deep and find their thing -- whether that's on YouTube or the YouTube Music app.

YouTube Music comes as part of a YouTube Premium subscription but can also be purchased standalone. With YouTube Premium, customers can download videos for offline viewing, play videos in the background playback, no ads, and more.

YouTube Music is one of many competitors to Apple Music, and it's hard to name a winner purely based on subscriber count. Apple doesn't provide specific subscriber figures, but the latest estimate was 60 million subscribers in 2019. Three years on, the number is likely higher. Additionally, Apple One, which bundles ‌Apple Music‌ with other Apple's services, makes it harder to determine how many ‌Apple Music‌ subscribers are out there.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

CrapShack Avatar
52 months ago
I gave in late last year and did the 30 day free trial. FISHED IN. I now practically live in YouTube. It's the best $11.99 I spend a month. If I could have only one streaming service, it would be YouTube. Not even a contest. Nobody's more surprised than me, trust me.
Score: 27 Votes (Like | Disagree)
Havoc035 Avatar
52 months ago
Unsurprising given the aggressive advertising. I really wish YouTube would stop pushing this in annoying pop-ups.
Score: 25 Votes (Like | Disagree)
maxfromdenmark Avatar
52 months ago
Sure, subscribe or watch 4 ads in 2 minutes long film ?
Score: 18 Votes (Like | Disagree)
djcerla Avatar
52 months ago
It's actually money well spent, and especially so if you have children.

YouTube content is so much better nowadays than anything on TV.
Score: 17 Votes (Like | Disagree)
mike.longden Avatar
52 months ago
49 million of them in India using a VPN. ?
Score: 17 Votes (Like | Disagree)
ds2000 Avatar
52 months ago
I've always thought its madly overpriced. Use the brave browser = no ads.
Score: 16 Votes (Like | Disagree)