The iPhone 13 Pro costs Apple around $20 more to build compared to last year's iPhone 12 Pro, but despite the lower margin of revenue for the company, the iPhone 13 Pro still starts at the same $999 price point as last year's entry-level Pro iPhone.
TechInsights did a costs analysis breakdown of the new iPhone 13 Pro, finding that due to higher component costs related to the improved camera, A15 Bionic chip, ProMotion displays, and presumably the large battery, the newest iPhone costs $570 to build, while the iPhone 12 Pro cost merely $548. Compared to the Samsung Galaxy S21+, both iPhones are however significantly more expensive to build.
The increase in build costs from the iPhone 12 Pro to the iPhone 13 Pro is notable but not as pronounced as last year's increase from the iPhone 11. The iPhone 12 introduced 5G support, a new 5nm chip, and the return of flat edges. Those changes resulted in the iPhone 12 being 21% more expensive for Apple to build than the iPhone 11.
In the run-up to the launch of the iPhone 13 and iPhone 13 Pro last month, a report suggested that due to increased costs for chip production, Apple would increase the price of the iPhone 13 as a means of compensating. That did not occur, and Apple instead kept the same price points for the iPhone 13, on top of introducing more aggressive carrier subsidies. Another report suggested that Apple was looking at new ways to assemble the cameras in an iPhone to save costs.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 2:54 am PDT by Tim Hardwick
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.
Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:
256GB — $1099...
Clearly the end-user price should go up by $20, since so many here have relentlessly insisted that Apple leaving out the charging brick means the end-user price has to come down by the price of the charging brick or else they’re getting ripped off. It works both ways, right?
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
