Apple CEO Tim Cook Reflects on Steve Jobs in Heartfelt Memo to Employees

Apple CEO Tim Cook today reflected on Steve Jobs in a touching memo to employees that was obtained by Bloomberg's Mark Gurman. Jobs passed away 10 years ago today at the age of 56 following a lengthy battle with pancreatic cancer.

tim cook steve jobs side by side
In the memo, Cook said that Jobs was a husband, a father, a friend, and a visionary who left an extraordinary legacy behind, adding that not a day goes by that he doesn't think about him. Apple's former design chief Jony Ive shared similarly heartfelt comments about Jobs this week, describing him as the most inquisitive human he has ever met.

Cook's full memo reads as follows:

Team,

Today marks the 10th anniversary of Steve's passing. It's a moment to celebrate his life and to reflect on the extraordinary legacy he left behind.

Steve believed that "people with passion can change the world for the better." That's the philosophy that inspired him to create Apple. And it lives in us today.

Steve was so many things: brilliant, funny, and wise, a husband, a father, a friend, and, of course, a visionary. He challenged us to see the world not for what it was, but for what it could be. And he helped so many people, myself included, see the same potential in ourselves. Not a day goes by that I don't think about him.

This year, as much as any other, we're reminded of the profound impact our products have on the world. I feel so lucky that we spend our days creating wildly innovative tools that connect people, inspire them to think differently, and empower them to make their own dent in the universe, too. It's one of the many gifts that Steve gave to all of us.

I wish Steve were here to see the way his spirit lives on in all of your amazing work. But most of all, I wish he could see what you do next. Steve once said that his proudest achievements were the ones that were yet to come. He spent every day imagining a future that no one else could see and working relentlessly to bring his vision to life.

Steve was a singular figure, but he taught us all how to soar. I miss him, and I will cherish him always.

Tim

Apple also commemorated Jobs with a full-page tribute on its website today, including a statement from his family.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
51 months ago
Today is a very sad day. We all miss you Steve! RIP!



Attachment Image
Score: 24 Votes (Like | Disagree)
_Spinn_ Avatar
51 months ago
I often wonder how things would be different if Steve was still around.
Score: 19 Votes (Like | Disagree)
Darth Tulhu Avatar
51 months ago
It must've been terrifying to receive the news that you are now in charge of Steve Jobs's legacy.

Especially when the man was your friend.
Score: 18 Votes (Like | Disagree)
AppleTLDR Avatar
51 months ago

R.I.P. Steve .... shame Apple's innovation died with you :(
You’re absolutely entitled to your opinion. But please save this type of commentary for a different post. This was just a man sharing a beautiful tribute to a friend that he loved dearly. Let’s keep things respectful and civil rather than lower the tone.

Lots of opportunities to discuss the merits of innovation in other threads.
Score: 11 Votes (Like | Disagree)
wigby Avatar
51 months ago

The absolute gall of Tim Cook is unreal. "Not a day goes by..." Are you ****ing serious?You singlehandedly turned a once great company into your own personal soapbox. As usualy with Timmy it's nothing but slogans and platitudes. This jackass should never have been made CEO.
He managed to turn his "personal soapbox" in to the most valuable company (12x more valuable than Jobs' Apple). I'd like to see any other CEO do that.
Score: 9 Votes (Like | Disagree)
Realityck Avatar
51 months ago
Very well written tribute to Steve Jobs by Tim Cook.


Not a day goes by that I don't think about him.
Score: 9 Votes (Like | Disagree)