Former Apple Design Chief Jony Ive Shares His 12 Favorite Tools of the Trade

Former Apple design chief Jony Ive, who still partners with Apple on products, has revealed his 12 must-have design tools for making, marking, measuring, and carrying with him every day.

jony ive ipad pro
The list appears in a special issue of Financial Times' "How to Spend It" magazine (paywalled), of which Ive is guest editor, and the designer uses the opportunity to put the focus on his obsession with "making."

  • Torque wrench — Snap-On adjustable torque wrench, £455
  • Tonearm — Linn titanium Ekos SE tonearm, $5,645, basilaudio.com
  • Hex Keys — Wiha colour-coded hex L-Key set, from $3.69
  • Paper folder — Paper folder, hwebber.co.uk
  • Measuring Tape — Hermès leather In The Pocket measuring tape, $530
  • Loupe — Vintage brass folding magnifier by Leitz Wetzlar, from Ive’s personal collection
  • Fountain pen — Vintage pen by Montegrappa, from Ive's personal collection
  • Eraser — Graf Von Faber-Castell platinum-plated eraser, £100, jacksonsart.com
  • Pencil case — Vintage leather pouch by Visvim, from Ive's personal collection
  • Protractor — Mitutoyo 6in universal bevel protractor, £264
  • Depth gauge — Starrett 440Z-3RL depth micrometer, $355
    Weather station — Wempe Navigator II ship’s clock and weather station, $1,960

Ive doesn't offer any explanation for what makes the list or what specific products they helped him design, but in a separate piece in which Ive and fellow LoveFrom designer Marc Newson talk about the equipment in their Cotswolds workshop, he opines:

"There's a beauty and a joy in the machines and tools. They are no longer solely a means to an end. I think there's an inherent elegance in an effective tool that normally results in a curious beauty."

Later in the conversation, Ive recalls how Newson helped him through the challenges he faced working on the Apple Watch, and how he "really struggled" with the physical design.

I do think our work on the Apple Watch together speaks to a joyful and effective collaboration at a particularly difficult time. I had felt so strongly that there was an important opportunity to create a very personal and useful product that could be worn on the wrist. I spent a lot of time wrestling with the big founding ideas and the fundamental issues of interface but had somehow assumed that the work on the actual object would be fairly straightforward.

When the basic architecture of the idea was defined, I really struggled with the physical design. It was from that place of struggle that I asked you to help. While it was humbling for me, I think we got to the final design quickly together. We are proud of the work. I always hope to achieve that sense of inevitability, that simplicity where there doesn’t really appear to be a rational alternative.

Ive co-founded LoveFrom with Newson in 2019 after leaving his position at Apple. At the time, the tech giant said it would remain one of Ive's primary clients, but which Apple products he has helped to design since then is unknown. Apple said Ive was involved in the design of the colorful 24-inch iMac released in April, but it's not clear if that work occurred after Ive left the company.

It remains unclear how many employees work for LoveFrom, but Ive recruited at least four of his former Apple colleagues to work with him at the firm, including Wan Si, Chris Wilson, Patch Kessler, and Jeff Tiller.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

SilenceBroken Avatar
43 months ago
A $530 measuring tape... GTFOH.
Score: 106 Votes (Like | Disagree)
Sheepish-Lord Avatar
43 months ago
This is some pretentious stuff
Score: 82 Votes (Like | Disagree)
Satjiv's one click Avatar
43 months ago
Suddenly the $699 wheels look reasonable
Score: 40 Votes (Like | Disagree)
uptownnyc Avatar
43 months ago
Pfft. Instead of the $530 measuring tape, I prefer to line up $100 bills across the span I'm measuring and throw them away when finished.
Score: 35 Votes (Like | Disagree)
machpost Avatar
43 months ago
He was so obsessed with the beauty and the joy of the machines and tools that he sometimes forgot to shave, shower, or even get dressed before showing up to a meeting two hours late.
Score: 27 Votes (Like | Disagree)
PsykX Avatar
43 months ago

A $530 measuring tape... GTFOH.
Below the $500 mark, measuring tapes don't take good measurements.
Score: 26 Votes (Like | Disagree)