Apple Increasing Starting Pay for Hourly Workers to at Least $22 Per Hour

Apple today notified employees that it is increasing starting pay for hourly workers to a minimum of $22 per hour, and higher in certain markets, reports The Wall Street Journal. The move comes as the company seeks to deal with inflation, a tight labor market, and recent unionization efforts.

Apple Logo Cash Feature Blue
The new starting wage represents a 45% increase compared to 2018 and will most prominently affect retail workers. Salaried positions are also expected to see starting increases.

“Supporting and retaining the best team members in the world enables us to deliver the best, most innovative, products and services for our customers,” an Apple spokesman said in a statement. “This year as part of our annual performance review process, we’re increasing our overall compensation budget.”

Apple retail workers have started looking to unionize in a small number of stores, seeking higher pay and expanded benefits such as increased vacation time and improved retirement options.

Just today, Apple's head of retail Deirdre O'Brien sent a video message to retail store employees to address those efforts, arguing that while it is workers' right join a union, there could be downsides for workers if they choose to do so.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

Thursday September 4, 2025 7:38 am PDT by
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 AIR Loud Feature

iPhone 17 Air Could Start at $1,099 With 256GB Storage, 1TB for $1,499

Thursday September 4, 2025 2:54 am PDT by
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report. Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down: 256GB — $1099...

Top Rated Comments

exoticSpice Avatar
43 months ago
Apple feeling the union heat! good.
Score: 50 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
43 months ago
??‍ It's about time. Good move by Apple. I’m sure Apple retail employees will be happy. Apple needs to work on the benefit packages too.
Score: 28 Votes (Like | Disagree)
macar00n Avatar
43 months ago
Bravo, Apple. If customers can't afford higher prices due to this, that is tough for the customers, but doesn't mean we should pay workers below a living wage. If you can't afford an iPhone after this, that's nothing compared to retail workers that work full time and still can't afford to live. This will put positive pressure on other companies.

The cynic in me knows this is primarily to avoid unionization, but this will pressure other companies to keep up with wages nevertheless.
Score: 19 Votes (Like | Disagree)
Justin Cymbal Avatar
43 months ago
I’m glad that Apple is doing this

I applied to work at the Apple Store about 10 years ago but didn’t get hired at that time

I would love to try to reapply, especially now that the starting pay is $22/hour
Score: 19 Votes (Like | Disagree)
JPack Avatar
43 months ago
Too late. Unionization will still likely happen.

If you know anything about labor relations, unionization happens overwhelming because of inequality, perceived or otherwise. A simple pay increase won't fix arbitrary decisions on promotions, vacation scheduling, overtime opportunities, and overall career advancement in the organization.
Score: 17 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
43 months ago

Don’t be too quick to pat Timmy on the back. This will simply be passed down to us through an increase in cost for upcoming devices.
Oh yeah, lol the prices of iPhones will be going up. It's the consumers that end up paying in the end. But Apple made too much money selling that $19 Apple polishing cloth.
Score: 14 Votes (Like | Disagree)