Apple Store Down Ahead of M2 MacBook Air Pre-Orders

Apple's online store is down ahead of new MacBook Air pre-orders, which are set to begin on Friday at 5:00 a.m. Pacific Time in the United States.

apple store down
The new ‌MacBook Air‌ has been redesigned with a slightly larger 13.6-inch display, a camera notch, a flat-edged chassis, and new Starlight and Midnight color options.

The notebook features MagSafe charging, an upgraded 1080p camera, two Thunderbolt 3 ports, a 3.5mm headphone jack with support for high-impedance headphones, four speakers, and more.

According to Apple, the M2 chip has up to an 18% faster CPU, up to a 35% faster GPU, and up to a 40% faster Neural Engine compared to the M1 chip.

Thanks to the ‌M2‌ chip, the ‌MacBook Air‌ can also be configured with up to 24GB of unified memory, which is 8GB more than the ‌M1‌ chip supports. The notebook is available with up to a 2TB SSD.

Pricing for the new ‌MacBook Air‌ starts at $1,199 in the United States, and deliveries to customers and in-store availability will begin on Friday, July 15. The previous-generation ‌MacBook Air‌ with the ‌M1‌ chip remains available for $999.

Related Roundup: MacBook Air
Related Forum: MacBook Air

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

Thursday September 4, 2025 7:38 am PDT by
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 AIR Loud Feature

iPhone 17 Air Could Start at $1,099 With 256GB Storage, 1TB for $1,499

Thursday September 4, 2025 2:54 am PDT by
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report. Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down: 256GB — $1099...

Top Rated Comments

Nicole1980 Avatar
41 months ago
When apple would shut down the online store in the past to 'update' it, I would say its stupid - since sites like ESPN are making updates all day long without shutting down the site.
People here would claim its to "create anticipation".

Well obviously there's no secret or suspense to be had here, so that "create anticipation" argument is clearly wrong. It was a dumb argument anyway imo.

So it begs the question for real now: why in the hell does apple need to shut down their site for little updates when every news site in the world - (amazon, kroger (you name it) - does not?!?!
Score: 5 Votes (Like | Disagree)
ProfessionalFan Avatar
41 months ago

When apple would shut down the online store in the past to 'update' it, I would say its stupid - since sites like ESPN are making updates all day long without shutting down the site.
People here would claim its to "create anticipation".

Well obviously there's no secret or suspense to be had here, so that "create anticipation" argument is clearly wrong. It was a sumb argument anyway imo.

So it begs the question for real now: why in the hell does apple need to ahut down their site for little updates when every news site in the world - (amazon, kroger (you name it) - does not?!?!
I was in that camp of "anticipation" or "hype" but yeah, I am not anymore.

What finally convinced me was the other day when they shut the store down to add the $50 gift card for AppleTV purchases. There was no reason for hype there. This told me it is a technical limitation. And if so, they really need to just build the online store from the ground up.
Score: 4 Votes (Like | Disagree)
ProfessionalFan Avatar
41 months ago
I know I don't need it but that Midnight one is calling me especially with the gift card promo going on. Must resist.
Score: 3 Votes (Like | Disagree)
wanha Avatar
41 months ago
Got my credit card out already... let's do this transaction, Apple

EDIT: Transaction completed, awaiting delivery.
Score: 3 Votes (Like | Disagree)
ProfessionalFan Avatar
41 months ago

Also, why are you so mad? It’s down for a few hours, you’ll live.
They didn't sound mad, you do though.
Score: 2 Votes (Like | Disagree)
Nicole1980 Avatar
41 months ago

Testing purposes, etc.

A lot of other websites just use the same web templates for all products, so for them it’s as simple as adding a few lines of info to a SKU database. Apple’s website on the other hand appears to be more curated per product on each page. Then they probably want to test the live version to make sure there are no bugs before unveiling it to the public.

Also, why are you so mad? It’s down for a few hours, you’ll live.
Its so 1990's. Kinda inexcusable for the most recognized tech company in the world - dont you think?
Score: 2 Votes (Like | Disagree)