Kuo: Second-Generation Apple AR/VR Headset to Launch in 2025, Could Include More Affordable Option

Apple plans to launch its second-generation AR/VR headset in the first half of 2025, likely featuring a more high-end configuration and a new affordable option, Apple analyst Ming-Chi Kuo said today.

apple ar headset concept 2
Writing in his Medium blog, Kuo said the following:

The second-generation Apple AR/VR may have high-end and more-affordable models, which will launch in 1H25, and component suppliers will start shipping in 2H24. Apple AR/MR shipments may reach 10 million units as soon as 2025 or 2026, thanks to the second-generation Apple AR/MR product segmentation strategy and ecosystem.

Apple has not yet released its first AR/MR headset but plans to hold a special event to showcase the product during January of 2023, Kuo has previously reported. Apple's first headset is set to be an expensive product, costing upwards of $3,000. A new affordable option would help Apple make its headset more mainstream and increase overall shipments to 10 million by 2025 or 2026, according to the analyst.

Learn more about Apple's first AR/MR headset with our comprehensive roundup.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro on Desk Centered 1

Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

Monday September 1, 2025 8:24 am PDT by
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote. Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....

Top Rated Comments

sw1tcher Avatar
41 months ago
How would Kuo know when the 2nd gen will launch when the 1st gen hasn't even launched yet?

Throw out random dates and numbers to see what sticks?
Score: 20 Votes (Like | Disagree)
LoveTo Avatar
41 months ago
Sounds about right. Also, 3rd generation to launch in 2027.
Score: 17 Votes (Like | Disagree)
fel10 Avatar
41 months ago
Was I in a coma or something? What happened to the first one?
Score: 13 Votes (Like | Disagree)
theob05 Avatar
41 months ago
1st gen?

Attachment Image
Score: 13 Votes (Like | Disagree)
risenphoenixkai Avatar
41 months ago
When there's precisely zero consequence for being wrong, you can say anything you want. See, I'll go next:

In 2032, Apple will unveil an electric motorcycle. Called the iBike, it will be a self-driving motorcycle with a 500 kilometre range and a top speed of 200 kilometres per hour. The iBike is charged via a proprietary charger that Apple sells separately for $499 (the European Union is pre-emptively considering legislation in 2023 to ban this forthcoming charger). The iBike will only come in white.
Score: 12 Votes (Like | Disagree)
dannyyankou Avatar
41 months ago
Boring, I want to know when the 3rd generation one is coming out.
Score: 10 Votes (Like | Disagree)