Tim Cook Says Apple Will Continue to Hire Employees in a 'Deliberate Way' After Reports of a Slowdown in Hiring

Apple CEO Tim Cook has said Apple will continue to hire employees but in a very "deliberate way," following reports that the company had plans to slow down its pace of hiring amid fears of an economic recession.

apple park night 2
“We are making deliberate decisions about where to invest our money, but we're continuing to hire, but we're just doing it in a very deliberate way," Cook said in an interview with The Wall Street Journal. Earlier this month, Bloomberg reported that Apple had planned to slow down its pace of hiring and spending growth, focusing only on key positions.

Cook's comments came after Apple reported all-around positive earnings for the third quarter of this year, that came in slightly above analyst expectations.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

Thursday September 4, 2025 7:38 am PDT by
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...

Top Rated Comments

antiprotest Avatar
41 months ago
Yeah don't hire accidentally or subconsciously.
Score: 11 Votes (Like | Disagree)
Villarrealadrian Avatar
41 months ago
What does he mean by deliberate? Why do always CEOs use this new words for us the peasants =(
Score: 6 Votes (Like | Disagree)
turbineseaplane Avatar
41 months ago
Prospective Employee Questionnaire

Question one: What are your thoughts on "work from home"?
Question two: See question one please...
Score: 5 Votes (Like | Disagree)
mikethemartian Avatar
41 months ago

What does he mean by deliberate? Why do always CEOs use this new words for us the peasants =(
It’s like when a real estate agent lists your house as “well maintained“. It means it is old.
Score: 5 Votes (Like | Disagree)
macduke Avatar
41 months ago
Sometimes I wonder if I actually work for Apple. Maybe they accidentally hired me at some point, and maybe I accidentally accepted it.
Score: 4 Votes (Like | Disagree)
Premium1 Avatar
41 months ago

What does he mean by deliberate? Why do always CEOs use this new words for us the peasants =(
It is just a way for them to make it seem like they aren't slowing down the hiring, just making it more deliberate and without waste aka they are slowing down hiring but want to use big words to make it seem like they are in fact not slowing down.
Score: 4 Votes (Like | Disagree)