Apple has taken down its online storefront hours ahead of its "Far out" event in preparation for the announcement of the new iPhone 14, new Apple Watches, AirPods Pro, and more.
The event, being held at the Steve Jobs Theater at Apple Park, will include a wide range of new announcements and updates. Apple is expected to announce the iPhone 14, the iPhone 14 Plus, the iPhone 14 Pro, and the iPhone 14 Pro Max as the new iPhone series.
The two higher-end models of the lineup, the iPhone 14 Pro and iPhone 14 Pro Max, are expected to feature the biggest changes, including a new pill-shaped notch replacement, an always-on display, longer battery life, and more advanced cameras. According to rumors, the iPhone 14 and iPhone 14 Plus will have relatively few new features and changes.
For the Apple Watch, Apple is planning an updated Apple Watch Series 8 that is rumored to feature an all-new body temperature sensor but retains the same design as the Apple Watch Series 7.
MacRumors will have in-depth coverage of Apple's event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and tweets via @MacRumorsLive on Twitter. For a full rundown of everything we expect to see, be sure to check out our guide.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Here it goes. Can’t wait till the Apple stores comes back up online with new Apple products. Woo hoo!
Even though i watch the keynote and know all the details i still love going on the site and seeing how they have updated it and go through all the specs and features all over again!
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
