New images shared by media personnel in attendance at Apple's "Far out" event offer the first hands-on look at the all-new Apple Watch Ultra, which is designed for athletes and includes a new design with advanced features.
The Apple Watch Ultra features an all-new 49mm titanium case that is larger than previous Apple Watch models. The watch features a protruding housing on the right side for the Digital Crown and the Side Button and includes a new button on the left that Apple calls the "Action button." The button can be customized to control different functions of the Apple Watch, including starting and ending workouts.
Getting a lot of questions on Ultra size and fit. Here’s a different angle. The Ocean band felt big on wrist. The other two bands didn’t. pic.twitter.com/pjlQhnboat
— Neil Cybart (@neilcybart) September 7, 2022
Although it’s HUGE, it’s ridiculously lightweight. I thought I was holding a dummy model for a second.
Reader: I was not. pic.twitter.com/agzXRNZYV7
— Mikah Sargent (@mikahsargent) September 7, 2022
The new Apple Watch Ultra is considerably bigger than even the largest Apple Watch Series 8 with a 45mm case, so it may not appeal to all customers. For others, Apple today introduced the new Series 8, which includes a new body temperature sensor focused on women's health and the same design as the Apple Watch Series 7 from last year.
Apple Watch Ultra starts at $799 and is available to pre-order today ahead of a Friday, September 23 launch in more than 40 countries.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
