Apple Scrapped Plans to Launch Low-Cost iPad With Plastic Design and Keyboard

Apple reportedly scrapped plans to launch a low-cost iPad with a plastic body and a plastic keyboard included in the box for below $500, according to Bloomberg's Mark Gurman.

10th Gen iPad Feature Fanned Pink
Writing in his Power On newsletter, Gurman said Apple had "internally considered launching an ‌iPad‌ with a plastic back and plastic keyboard" that would ship in the same box for below $500. "The idea was seemingly abandoned, but that was probably Apple's only real hope of ever giving Chromebooks a run for their money in most schools," Gurman added.

It's unclear if the scrapped plastic ‌iPad‌ would have come as the 10th-generation ‌iPad‌, announced last week, or another distinct ‌iPad‌ model. The new 10th-generation ‌iPad‌ joins the ‌iPad‌ lineup as the newest entry-level ‌iPad‌ with the A14 Bionic chip, iPadOS, and an all-screen design. The new ‌iPad‌, however, does not support the latest Apple Pencil and does not have a laminated screen.

At $449, the new ‌iPad‌ is more expensive than the ninth-generation entry-level ‌iPad‌ that remains in the lineup for $329 but is cheaper than the iPad Air, which starts at $599. The new ‌iPad‌, alongside the M2 iPad Pro, will begin arriving to customers this week on Wednesday, October 26.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro on Desk Centered 1

Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

Monday September 1, 2025 8:24 am PDT by
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote. Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....

Top Rated Comments

firewire9000 Avatar
37 months ago
When I read plastic and Apple in the same phrase, I get black and white flashbacks of the iPhone 5c and the white Macbook and then I get PSTD again.
Score: 20 Votes (Like | Disagree)
gonsawa_ Avatar
37 months ago
The keyboard on the box makes total sense nowadays. This isn’t 2010 anymore, it’s time to put more accessories in the box
Score: 16 Votes (Like | Disagree)
RSB96 Avatar
37 months ago
If by making an iPad Air 4 with an unlaminated, sRGB display they are not able to sell it under $400, I think the problem is Apple itself.

Currently the iPad 10 is still an iPad Air 4 (from 2 years ago) with worse specs. And it still has a high price. With the iPads, it shows a drift at Apple about what an iPad should be. They don't know how to approach the product and forget that people who bought the entry-level iPad did so because they wanted a good tablet experience that lasted 6/8 years without problems and was inexpensive.

That for a redesign, to adapt it to current designs, it is 100 dollars more expensive (in euros, almost 200), I find it shameful, because really, design aside, it is still a small evolution of the iPad 9.

I still think Apple should segment their ranges in 3/4 product lines.

SE range. With products with older designs, but updated internally. iPhone SE, Apple Watch SE, iPad SE, MacBook SE (iPhone Xr design, Apple Watch S4 design, iPad Air 4 design, MacBook Air M1 design).

I believe that this access range should have "affordable" prices as a way to hook people to get into Apple. The iPhone SE for 450/500 euros, the Apple Watch for 250/300 euros, the iPad SE for 300/350 euros and the MacBook for 900/950 euros.

"Standard" range. With the latest technical specifications and current designs. iPhone 6.1" and 6.7" (with ProMotion), Apple Watch, iPad 8.9" and 11" (I consider that here the Air and the 11" Pro should converge into one, with ProMotion in both models), MacBook 13" and 15", iMac.

These should be priced as usual by Apple (up to inflation in Europe). iPhones between 800/900 euros (depending on size), Apple Watch for about 400/450 euros, iPads between 550/650 euros (depending on size) and Macs about 1200/1300 euros.

Pro range. With improved technical specifications and better materials: iPhone Pro 6.4", Apple Watch Pro (stainless steel), iPad Pro 12.9" and 14.9" (dynamic island, less bezels), MacBook Pro 14" and 16", Mac Pro (instead of Mac Studio).

In this case, prices should be like the current ones, about 1100/1200 euros for iPhone, Apple Watch about 700/750, iPad about 800/1000 euros and MacBook Pro and Mac Pro around 1800/2000 euros.

Ultra range. The best, with the best in durability, cameras, power and general specifications. iPhone Ultra 6.9", Apple Watch Ultra, Mac Ultra (instead of Mac Pro).

Obviously here the prices, so expensive. iPhone around 1400 euros, Apple Watch 1000 euros, and Mac Ultra about 3000 euros.

So I think it would be a more orderly and coherent range at Apple.
Score: 16 Votes (Like | Disagree)
lococroco Avatar
37 months ago
I‘ve been ready for such an iPad since 2013. Although I love my iPad Pro, lighter and cheaper is music to my ears. And iPhone 5c was one of my favorite iPhones.

Attachment Image
Score: 12 Votes (Like | Disagree)
videosoul Avatar
37 months ago

I don’t know any creative or professional who prefers an iPad over their MacBook.
Illustrators who use the Apple Pencil? I’ve seen this being done by professional illustrators in ways they wouldn’t be able to do with Apple’s laptops.

Tablets (including iPads) are also commonly used in warehousing, distribution, quality control, pilots use them… etc etc.

Places where are a handheld device bigger than a phone is useful.

Then again, none of those (except perhaps the illustrator) need advanced features really.
Score: 10 Votes (Like | Disagree)
kk200 Avatar
37 months ago

When I read plastic and Apple in the same phrase, I get black and white flashbacks of the iPhone 5c and the white Macbook and then I get PSTD again.
iphone 5c failed not because of plastic but the wishful price like this year's iphone 14.

If Apple really sells plastic iPad with keyboard under $500, The most other iPad series would be doomed.
Score: 8 Votes (Like | Disagree)