Apple Has 'Expressed Interest' in NBA Streaming Rights
Apple has "expressed interest" in acquiring an NBA streaming package, according to a new report from CNBC. Apple is among other interested parties that include Amazon and NBC Sports, with NBCUniversal particularly interested in reacquiring NBA games.
NBCUniversal is aiming for a deal that would allow it to air playoff games on the NBC network, with some regular season games exclusive to Peacock streaming service. The report does not have specifics on what other potential buyers like Apple might be interested in.
NBC used to have rights to the NBA until Disney and Turner Sports purchased them more than 20 years ago, and negotiations cannot restart unless Turner Sports and Disney agree to waive an exclusive negotiation window that expires in April 2024. The NBA could ultimately opt to extend its contract with Disney and Turner Sports rather than taking bids from outside companies, but there is a chance at this point that Apple will be able to make a bid.
CNBC suggests that the NBA could create two packages for bidders, with content for three or four partners split between streaming and traditional TV.
Apple has been pursuing sports content in an effort to attract new viewers to the Apple TV+ streaming service. The company has signed deals with Major League Baseball and Major League Soccer. MLS games will be available in February, with the MLS Season Pass priced at $14.99 per month or $99 per season, while MLB content premiered last spring with Friday Night Baseball.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
