Apple Vision Pro Priced Starting at $3499, Will Launch in Early 2024 in the U.S.

Apple today introduced the long-awaited AR/VR headset that it has had in development for the last several years, and as rumors suggested, it is expensive. The Vision Pro is priced starting at $3,499.

vision pro headset 1
Given the high price point, there appears to be a single model, with no color options or accessories for the device, despite rumors. There could, however, be different storage options as Apple did mention a starting price.

The headset will not be launching in 2023, with Apple instead planning to debut it in early 2024. When it launches, it will be available solely in the United States, though it will expand to other countries later on in 2024.

Demonstrations will be available at Apple retail locations closer to the device's launch date.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

sniffies Avatar
29 months ago
Albeit expensive, this is not just an AR/VR device, it's a brand new computer with a brand new experience. Heck, it can even be your own private movie theater inside your tiny NYC apartment, whose rent is past due because you spent the last $3500 on Vision Pro. Truly groundbreaking.
Score: 72 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
29 months ago
Anyone else find it ironic that they advertise an iPad health feature which measures the device-to-eye distance, yet their groundbreaking new product has 4K displays an inch away from your eyeballs? :confused:
Score: 46 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
29 months ago

I love it but it's too expensive! Outrageous. $3,500 without tax is alot of money.
2 hours of battery life with a battery pack. Only Apple can get away with this in 2023.

MacRumors content image
Score: 34 Votes (Like | Disagree)
vegetassj4 Avatar
29 months ago
I'm waiting on the Vison Pro Max, like they do with the iPhones:



Attachment Image

Attachment Image
Score: 33 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
29 months ago
I love it but it's too expensive! Outrageous. $3,500 without tax is alot of money.

MacRumors content image
Score: 32 Votes (Like | Disagree)
KPOM Avatar
29 months ago
It’s a 1.0. Let’s see how this works over time. Apple is clearly aiming high with this.
Score: 30 Votes (Like | Disagree)