Starting in July, ads in the App Store's Today tab will have a more compact design and be fully visible without any scrolling. The new ad format will include the app's icon, name, and subtitle, along with an "Ad" label and a "Get" button.
The new ad format will be shown on iPhones running iOS 16.4 and later. Today tab ads will not be available on iOS 16.3 and earlier. Existing ads will automatically switch to the new format in July, with no action required from advertisers.
Ads in the Today tab currently appear as a full-height card that can only be viewed after scrolling past the first unsponsored slot.
Since the ads will no longer have a custom graphic, Apple says the approval process will be quicker and easier. The compact format will also make the ads more distinguishable from unsponsored content in the Today tab, so this is a change that should be well received by both advertisers and App Store users.
Apple began showing ads in the Today tab in October 2022. The upcoming ad format change was first reported by 9to5Mac.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Friday September 5, 2025 9:33 am PDT by Joe Rossignol
Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved.
In a report outlining his expectations for Apple's event next week, Bloomberg's Mark Gurman said the iPhone 17 Pro models will have "a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area."...
Apple is preparing to launch two versions of the AirPods Pro 3 over 2025 and 2026, according to a Weibo leaker.
Yesterday, supply chain analyst Ming-Chi Kuo reported that Apple is planning to debut the AirPods Pro 3 this year. They could arrive as soon as this week at Apple's "Awe dropping" event.
Crucially, Kuo added that Apple is planning to introduce a successor to this year's AirPods ...
Sunday September 7, 2025 10:52 am PDT by Joe Rossignol
Apple plans to release AirPods Pro 3 this year, according to supply chain analyst Ming-Chi Kuo.
All signs point towards Apple unveiling the AirPods Pro 3 during its iPhone 17 event on Tuesday, September 9. However, Kuo did not provide a specific timeframe beyond the second half of 2025, which lines up with previous rumors.
Kuo did not mention any new features that are planned for the...
Sunday September 7, 2025 9:03 pm PDT by Joe Rossignol
Just ahead of Apple unveiling the iPhone 17 series on Tuesday, it appears that battery capacities for the devices have surfaced in a Chinese regulatory database.
The table below lists the alleged battery capacities for each model, which were shared in a post on X today by an account known as ShrimpApplePro.
The database suggests that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...
When the App Store first launched I used to really enjoy browsing it to see the new wonders that has been created. However for me it’s turned into a cess pool of adverts for in app purchase cash grabs and I pretty much only open it to install an app I’ve heard about elsewhere.
The whole App Store became a untrustworthy Ad to be honest. I mostly use it to search for an app that I may randomly have heard of elsewhere. I don’t even trust their „Editors Choice“ label anymore. Seems like a badge you can just buy and app ratings? Forget it! So many apps have actually 1 star FEEDBACK when you filter by recent yet the over all score is close to 5? Shenanigans going on there by those devs as well
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
