Apple Shares New 'The Underdogs' Video Focusing on Apple Security Features at Work
Apple today shared a humorous new video on its YouTube channel that dramatizes many of the security features available when using Apple products at work.
Titled "Swiped," the spot opens with a design team that is shortly about to give a "game-changing" presentation to a client, only for the MacBook Air on which the presentation exists to be swiped by thieves in the street when the team leader turns her back.
The eight-minute video follows the team's attempt to retrieve the stolen Mac in time for the crucial presentation before the bumbling thieves can pawn it off.
The film showcases several Apple security features that aid the team and thwart the thieves, including Notify When Left Behind, Find My location tracking, Touch ID and Face ID, passwords and passkeys, Secure Enclave, end-to-end encryption, MDM Remote Lock and Remote Wipe, remote Erase This Device, and more.
The Underdogs are back in action. This time they're on a mission to save a missing Mac. Thankfully they've got Apple’s powerful security features on their side. Great news for them. Bad, bad news for the bumbling thieves.
This is Apple at Work.
The short comes after similar "Apple at Work" videos that Apple published in 2019 and 2020 featuring the same actors. Other highlighted products and features in the video include Apple Maps, Group FaceTime, Calendar, Messages, Apple Music, Apple CarPlay, Keynote, Apple Pay on Apple Watch, Do Not Disturb, Reminders, Workout Detection with Apple Watch, and more.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple's cases for the iPhone 17 lineup will be accompanied by a new Crossbody Strap accessory with a unique magnetic design, according to the leaker known as "Majin Bu."
Apple's Crossbody Strap reportedly features an unusual magnetic design; it likely has a "flexible metal core" that makes it magnetic along its entire length. At the ends, "rings polarized oppositely to the strap close the...
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to.
That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
