Apple Retail Stores to Offer Customers Home Delivery Option
Apple retail store staff will soon be able to offer customers home delivery during the ordering process, rather than them having to carry purchased products home.
Writing in his latest Power On newsletter, Bloomberg's Mark Gurman reports that the EasyPay machines Apple salespeople use when processing in-store product purchases are set to include an option for home shipping for the first time.
Not only will the new option make it more convenient for shoppers buying bulky products like an iMac or Mac Pro, it also means that if an item is out of stock, the store can still book the sale and avoid situations where customers leave empty-handed to look elsewhere.
Currently, Apple store staff are only able to help customers order larger or out-of-stock products online via Apple's website using a shop floor demo Mac or iPad, or by going onto the web themselves using their EasyPay device.
Gurman believes the new option could be effective in reducing the physical space required for stock in future stores. He also suggests the move could aid Apple's retail sales strategy for its Vision Pro headset, which will be complicated by the many different custom combinations of head bands, light seals, and prescription lens inserts.
If any aspect of the customer's required Vision Pro setup is out of stock at the store, the missing part can be shipped directly to them, thereby avoiding a potential no-sale.
According to a memo sent to retail store staff, the new program is called EasyPay Online Ordering and will roll out in early August.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
