What Else to Expect From Apple This Year Following the iPhone Event

Now that Apple's annual iPhone and Apple Watch event is in the rear-view mirror, attention shifts towards what the company has planned for the remainder of the year. And based on the latest rumors, there might not be a whole lot coming, if anything.

Whats Next For Apple Post Wonderlust Feature
At this point, the chances of an Apple event in October are looking quite unlikely, as supply chain analyst Ming-Chi Kuo recently said that he does not expect Apple to release any new MacBooks or iPads between now and the end of 2023.

Kuo did not rule out new desktop Macs launching this year, so there is still a possibility of the long-awaited iMac with an M3 chip being announced with a press release on Apple's website next month, but there have not been any specific rumors suggesting this will happen. It's also unclear if Apple wants to debut the M3 chip in the iMac. Given that Apple's upcoming Vision Pro is equipped with the M2 chip, another possibility is that Apple waits until after the headset launches in early 2024 to announce the M3 chip. As for other desktop Macs, the Mac mini, Mac Studio, and Mac Pro were all already updated this year.

With the iPhone lineup, Apple Watch lineup, and AirPods Pro all updated last week, there are few if any remaining Apple products and accessories that are likely to be updated by the end of this year. A new HomePod mini, Apple TV, AirTag, and AirPods Max are expected to launch in 2024 at the earliest, the full-sized HomePod is still fairly new, and there are no rumors suggesting that new versions of the Studio Display or Pro Display XDR are imminent. Even the Beats lineup is up to date with the new Beats Studio Buds+ and Beats Studio Pro.

Apple could have some surprise announcements planned for later this year, but as of now it is looking like it could be rather quiet for the remainder of 2023.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro on Desk Centered 1

Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

Monday September 1, 2025 8:24 am PDT by
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote. Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....

Top Rated Comments

JPack Avatar
26 months ago
More FineWoven cases. Maybe an updated Polishing Cloth?
Score: 21 Votes (Like | Disagree)
sw1tcher Avatar
26 months ago

At this point, the chances of an Apple event in October are looking quite unlikely, as supply chain analyst Ming-Chi Kuo recently said that he does not expect Apple to release any new MacBooks or iPads between now and the end of 2023.

Kuo did not rule out new desktop Macs launching this year, so there is still a possibility of the long-awaited iMac with an M3 chip being announced with a press release on Apple's website next month, but there have not been any specific rumors suggesting this will happen
We just going to pretend Mark Gurman never said there was likely an October even for M3 iMac?

https://www.macrumors.com/2023/07/17/apple-m3-macs-october-event/

Given that Apple launched new 14-inch and 16-inch MacBook Pro models in January, and more recently new 15-inch MacBook Air, Mac Studio, and Mac Pro models in June, Gurman believes the first beneficiaries of the new M3 chip will be the next iMac, 13-inch MacBook Air, and 13-inch MacBook Pro.
Score: 17 Votes (Like | Disagree)
ThailandToo Avatar
26 months ago
It wouldn’t make any sense for Apple to release Vision Pro on M2. They had to state that at the introduction, but now they should state the all new M3 in Vision Pro. It makes far more sense.

As far as the rest of the lineup, people would be pretty upset if they released the MBAs with M3 this year. Same with MBPs as both were released this year.

The only thing that would make sense is an updated iMac with M3, as it’s pretty old and they could get some holiday sales.
Score: 13 Votes (Like | Disagree)
MrMaxwell Avatar
26 months ago
No way Apple would release the new M3 chip via press release in an iMac without a keynote...
Score: 11 Votes (Like | Disagree)
HobeSoundDarryl Avatar
26 months ago
My best guess: maybe press-release M2 iMac and iPad Air updates... neither seemingly big enough to justify an hour or two of video presentation on the campus.
Score: 10 Votes (Like | Disagree)
IIGS User Avatar
26 months ago

Without AI Apple is heading nowhere but a downward spiral.
No more innovation. Apple should sell the company to Dell. Give the stock holders some value for their money. Nothing good since Jobs died. Waiting for iPhone 22 before I spend my money again.
Score: 9 Votes (Like | Disagree)