Apple's Eddy Cue Explains Why Google is iPhone's Default Search Engine

Apple's services chief Eddy Cue today testified in the antitrust trial between the U.S. Department of Justice and Google, answering questions about a deal that sees Google set as the default search engine on the iPhone, iPad, and Mac.

applegoogle
According to a report from The Verge today, Google pays Apple billions of dollars per year in order for Google to be set as the default search engine on Apple platforms. The exact amount that Google pays Apple has not been publicly disclosed during the trial, as a lot of the testimony in the case has taken place behind closed doors.

Cue reportedly last negotiated the deal between Apple and Google in 2016. When asked why Apple chose Google as its default search engine, Cue said "there wasn't a valid alternative to Google at the time," and he said there still isn't one.

"We make Google be the default search engine because we've always thought it was the best," added Cue. "We pick the best one and let users easily change it."

Cue acknowledged that Apple feels it is more committed to privacy than Google, but argued that the deal between the two companies requires Google to allow users to search without logging in, and said that Apple has built several privacy protections into its Safari web browser in order to ensure that users are safeguarded.

Cue also admitted that Apple does not allow users to change the default search engine during the iPhone's setup process, but he said this decision supports Apple's goal of getting users "up and running as fast as possible."

To change the iPhone's default search engine at any point after setup, users can simply open the Settings app, tap Safari, tap Search Engine, and select one of the available options: Google, Yahoo, Bing, DuckDuckGo, or Ecosia.

The Verge and The New York Times have additional coverage of Cue's testimony.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...

Top Rated Comments

Razorpit Avatar
25 months ago
Money.
Score: 59 Votes (Like | Disagree)
coolfactor Avatar
25 months ago
I've often tried to use DuckDuckGo as my default, but keep going back to Google. The results, especially in a generic private window, are much more accurate. I really wish there was a decent competitor, but Cue is right... Google is still the best for accurate search results.

I use Private browsing for most of my browsing, so generic (not logged in) searches are essential, and Google has it nailed.

With how the Safari team designed the new Profiles feature, you can have some fun with it. I created one called "Broken". ?



Attachment Image
Score: 26 Votes (Like | Disagree)
vegetassj4 Avatar
25 months ago
Tim Cook was spotted leaving Google's offices right before Cue made the following press release:

"We pick the best one and let users easily change it"



Attachment Image
Score: 22 Votes (Like | Disagree)
Shasterball Avatar
25 months ago
The answer is always $$$$$. We aren't stupid, Eddy.
Score: 21 Votes (Like | Disagree)
sunapple Avatar
25 months ago
On my personal devices I have been using DuckDuckGo ever since it first became available as an option. It has been reliable and does the job, never looked back.
Score: 16 Votes (Like | Disagree)
Love-hate ? relationship Avatar
25 months ago
Because at apple , we believe in profits and margins , and google was the only ones to pay us enough
Score: 13 Votes (Like | Disagree)