Apple is investigating an issue where the display brightness briefly flickers or "pulses" on some Apple Watch models when Always On mode is enabled, according to an internal service memo shared with Apple Authorized Service Providers today.
The memo does not indicate which Apple Watch models are affected, but the issue appears to be most prevalent on the Apple Watch Series 9 and Apple Watch Ultra 2 models released last month. There are complaints from customers about this issue across the MacRumors Forums, Reddit, and the Apple Support Community website. The issue appears to be present on all watchOS 10 versions, including the latest watchOS 10.0.2 release.
Apple says service providers should not repair affected watches, and instead advise customers to keep their Apple Watch software up to date, suggesting that Apple will eventually make a fix available in a watchOS update. It's unclear if Apple has addressed the issue in watchOS 10.1, which is expected to be released to the public next week.
As a temporary solution, Apple says customers can turn off Always On mode in the Settings app under Display & Brightness → Always On.
Apple is also investigating an issue where complications like Activity rings on a watch face might "temporarily turn pink," according to the memo. This is another issue that has been reported by some customers online in recent weeks.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 2:54 am PDT by Tim Hardwick
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.
Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:
256GB — $1099...
Jesus H Christ. What is going on this year? Did they lose all their top software engineers? Overheating iPhones and Screen Retention are huge issues. Now, one of the headline features of the premium Apple watches should be turned off as a workaround? Simply unacceptable for a company of this caliber.
Jesus H Christ. What is going on this year? Did they lose all their top software engineers? Overheating iPhones and Screen Retention are huge issues. Now, one of the headline features of the premium Apple watches should be turned off as a workaround? Simply unacceptable for a company of this caliber.
It’s possible. Apple is very strict about their employees only working in the office. That’s not attractive to talented software engineers who can work anywhere.
What a bunch of morons they have in the software department. I don’t understand why they don’t give a termination letter to the one in charge of software over there. They terminated Forstall over maps. Why can’t they terminate this one over the mess that the whole ecosystem turned out to be???
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
