Apple Shares New 'Get Ready' Ad Ahead of Vision Pro Launch

Apple today shared a new "Get Ready" ad promoting the upcoming launch of the Vision Pro headset. The ad features notable movie and TV show characters putting on masks, glasses, and other similar accessories.


There are scenes from Star Wars, Fantastic Mr. Fox, Young Frankenstein, Kick-Ass, Up, Iron Man, Ant-Man, Star Trek, Snoopy, SpongeBob SquarePants, and Back to the Future, along with a shot of a woman putting on the Vision Pro headset.

The video ends with the tagline "Get Ready," as the Vision Pro is set to launch in just a few weeks. Apple will accept pre-orders for the Vision Pro on January 19, with an official launch to follow on February 2.

Popular Stories

iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone eSIM Feature

Apple Hints at iPhone 17 Models Lacking SIM Card Slot in More Countries

Sunday August 31, 2025 8:52 am PDT by
Another hint has surfaced that Apple is preparing to eliminate the physical SIM card tray from iPhones in more countries this year. In particular, a source familiar with the matter has informed MacRumors that retail employees at Apple Authorized Resellers in the EU are required to complete a training course related to iPhones with eSIM support by Friday, September 5. There are 27 countries...

Top Rated Comments

Lounge vibes 05 Avatar
22 months ago
Just in case anyone needs it spelled out for them…


Even though I think the callback is fun, I don’t really think the metaphor works in the same way. This thing isn’t reinventing glasses or helmets, it’s not glasses and it’s not a helmet in the same way the iPhone was a phone.
Still, as an Apple fan I think its a fun ad
Score: 28 Votes (Like | Disagree)
AlinomyTomy Avatar
22 months ago
I think they should go all-in on showing us the office of the future: a circle of workers in ergonomic chairs, digital eyes blinking into a void in the center of them, with Uber Eats folk shoveling lunches and snacks into their mouths.

The future is so close I can smell it!
Score: 17 Votes (Like | Disagree)
fonzy91 Avatar
22 months ago
Clearly a nod to the first ad for the original iPhone. Love it.
Score: 13 Votes (Like | Disagree)
Pakaku Avatar
22 months ago

Translation: Hey rich people! Have we got a product for you!
I can't think of many Apple products that aren't targeted towards rich people
Score: 10 Votes (Like | Disagree)
wanha Avatar
22 months ago

Why does this product make so many people angry and unhappy?
Great question.

My hypothesis is that people secretly desire something new and exciting in their lives, but for whatever reason, they think this product isn't it.

But rather than just leave it at that, they feel they have to convince everyone that the thing is junk in order to live with their own cognitive dissonance.

This way, they are not the only ones missing out and their unhappiness seems justified.

Sidenote: I am sure this theory will also make many people angry and unhappy here, but fear not, my arms are open and the hugs are free
Score: 9 Votes (Like | Disagree)
GMShadow Avatar
22 months ago

Cant find the ad agency behind this, but i assume its TBWA\CHIAT\DAY?
Apple’s ads are done internally now. They haven’t used an outside agency for years.
Score: 9 Votes (Like | Disagree)