Apple Music Super Bowl Ad Features Tim Cook, Ludacris and More

Apple today shared an ad on its Apple Music YouTube channel promoting the upcoming ‌Apple Music‌ Super Bowl Halftime Show, which is set to feature R&B singer and songwriter Usher.


In the spot, Ludacris, Lil Jon, and Taraji P. Henson are in Vegas, and they FaceTime with Apple CEO Tim Cook. The trio lets Cook know that they've "lost" Usher, and Cook tells them that they'll locate him. The video ends with the tagline "Where's Usher?" and says "Coming Soon on ‌Apple Music‌."

Earlier this week, Apple announced the release of a collection of exclusive content from Usher ahead of his performance at the halftime show. All of Usher's albums are available in Spatial Audio, and there are also Usher-curated playlists available.


Super Bowl LVIII is set to take place at the Allegiant Stadium in Las Vegas on Sunday, February 11. Usher will perform in the ‌Apple Music‌ Halftime Show.

Popular Stories

iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone eSIM Feature

Apple Hints at iPhone 17 Models Lacking SIM Card Slot in More Countries

Sunday August 31, 2025 8:52 am PDT by
Another hint has surfaced that Apple is preparing to eliminate the physical SIM card tray from iPhones in more countries this year. In particular, a source familiar with the matter has informed MacRumors that retail employees at Apple Authorized Resellers in the EU are required to complete a training course related to iPhones with eSIM support by Friday, September 5. There are 27 countries...

Top Rated Comments

tomtad Avatar
21 months ago
I'm embarrassed for you Tim
Score: 11 Votes (Like | Disagree)
Dudebro101 Avatar
21 months ago
How do you do, fellow kids
Score: 11 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
21 months ago
Tim got Vision Pros in different area codes :cool:
Score: 10 Votes (Like | Disagree)
ProfessionalFan Avatar
21 months ago

Do football fans really listen to this crap?
Contrary to popular belief, there is a wide range of people who watch football. They do not all have the same mindset and tastes.
Score: 9 Votes (Like | Disagree)
klasma Avatar
21 months ago
“How do you do, fellow kids?”

Attachment Image
Score: 7 Votes (Like | Disagree)
Chuckeee Avatar
21 months ago
Is Tim Cook going to sing? We already know he can dance.
Score: 5 Votes (Like | Disagree)