Samsung to Join OLED MacBook Push in 2027

Samsung is preparing to join Apple's OLED display supply chain for future MacBook models, Korea's The Elec reports.

Oled MackBook Pros 23
Apple's plans to switch the MacBook Pro and MacBook Air from mini-LED and LCD display technology to OLED have been widely rumored for several years. The latest report explains that Samsung is currently assembling an eighth-generation OLED panel production line focused on supplying Apple with OLED displays for future MacBook models. Panels from the production line will not reach new MacBook models until 2027, The Elec adds.

Late last year, ETNews said that Apple plans to bring OLED display technology to nine new devices by 2027, starting with two new iPad Pro models in March. The company is then expected to shift focus to an OLED 16-inch MacBook Pro in 2025, before launching new 14-inch ‌MacBook Pro‌, 13- and 15-inch ‌MacBook Air‌, 10.9-inch iPad Air, and 8.7-inch iPad mini models with OLED displays the following year. As a result, the The Elec's report seems to suggest that panels from the new production line will not be used in the first wave of OLED MacBooks in 2025. In 2027, Apple is expected to bring OLED to the rumored 12.9-inch iPad Air model.

Benefits of OLED displays include increased brightness, higher contrast ratio, greater color accuracy, and lower power consumption compared to existing models with LCDs. OLED panels are also thinner and lighter than LCDs. Apple already uses OLED displays for all iPhone and Apple Watch models, with the exception of the ‌iPhone‌ SE.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

Jim Lahey Avatar
20 months ago
Apple and OLED is like watching grass grow. In winter.
Score: 25 Votes (Like | Disagree)
Elusi Avatar
20 months ago
Yay for organic screens that expire!

I’d rather see them keep mini LED and the blooming tbh.
Score: 8 Votes (Like | Disagree)
blazerunner Avatar
20 months ago

At this point I'd expect them to jump over to MicroLED since they planning to do it with the watch. Let's see what happens then.
You'll be old and grey when that happens. OLED screens have basically been standard for years now on even CHEAP Windows based laptop.... but a 3 trillion dollar company that commands the highest price tag for their laptops has a total of ZERO options with OLED.

You're not really getting your moneys worth with Apple... and there's no arguing that either.
Score: 7 Votes (Like | Disagree)
Princejb134 Avatar
20 months ago
"the best macbook in history, now with a never before seen OLED screen"
Score: 6 Votes (Like | Disagree)
Bustycat Avatar
20 months ago

OLED is the best screen tech today. It's a shame Apple is taking so long to use it.
As Apple is working hard on reinventing the OLED technology to deliver the most advanced and revolutionary OLED display that would change the world.
Score: 6 Votes (Like | Disagree)
EugW Avatar
20 months ago
These MacRumors articles keep saying OLEDs offer increased brightness.

OLED is my fave screen tech, but peak brightness isn’t its forte. Maybe brightness vs power utilization?
Score: 6 Votes (Like | Disagree)