Beats Partners With Alo Yoga for Latest Beats Fit Pro Collaboration
Apple's Beats brand is known for participating in collaborations with various designers and others for special editions of Beats earphones and headphones, and the latest partnership is with luxury activewear brand Alo Yoga for a unique version of Beats Fit Pro.
The Beats x Alo Special Edition Beats Fit Pro come in a standard matte black color but with pearlized Beats "b" logos on both earbuds and a debossed Alo logo on the right earbud. The case is where the unique design is more immediately apparent, as it features a high-gloss coating with shimmering sparkles on the exterior and a reflective chrome-like finish with Beats and Alo logos on the interior of the lid.
"The Beats x Alo collaboration felt truly predestined as both Los Angeles hometown brands have made a lasting impact on fitness and culture," said Chris Thorne, Beats CMO. "Beats and Alo have a shared passion for high-performance products that allow our customers to express their unique and distinct personalities. We're thrilled to join forces with Alo and bring the perfect tech accessory to the world of fitness."
As part of a marketing campaign for the special edition earphones, Beats and Alo worked with Grammy Award-winning artist Tyla to feature her recent track "Safer." Tyla will participate in a conversation with Apple Music host Nadeska Alexis at Apple SoHo in New York City on April 4 at 6:00 pm as part of a Today at Apple series on the intersection of music and wellness.
Beats x Alo Special Edition Beats Fit Pro will be available for $199.99 starting April 4 on Apple's and Alo Yoga's websites and at select
Apple Store and Alo Store locations. Alo Access members can
pre-order starting today.
Popular Stories
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
