Apple Says 'Goodbye Leather' in New iPhone Ad Following Controversial Switch to 'FineWoven' Material
Apple today shared a new iPhone ad called "Goodbye Leather" on its YouTube channel in the U.K., months after the company controversially switched from leather to a much-criticized "FineWoven" fabric material for accessories.
Apple
discontinuing leather accessories for environmental benefits was a noble aspiration, but FineWoven accessories have been
very poorly received. Just days after the first FineWoven cases were released for the iPhone, some customers and media outlets complained about the fabric exterior being prone to scratches and stains. A photo of a FineWoven case with a
misaligned USB-C port cutout also surfaced.
The Wall Street Journal's Joanna Stern said her FineWoven case was "browning like a rotten banana" after five months of usage.
Image Credit: Joanna Stern/The Wall Street Journal"The edges are peeling, the fabric is scratched up like an old CD and it's browning like a rotten banana," she wrote, in her
Tech Things newsletter. "I've been waiting for the CDC to show up at my house to declare it a biomedical concern."
Apple has yet to comment on FineWoven criticism, and it remains to be seen if the company discontinues the line or improves the material in any way.
Thanks, Dylan McDonald!
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
