Apple Unveils 'Image Playground' On-Device AI Image Generator
As part of Apple Intelligence, Apple has unveiled a new Image Playground feature that allows users to create generative images on the fly using a range of concepts like themes, costumes, accessories, places, and more.

With Image Playground, users can quickly create playful images, choosing from three styles: Animation, Illustration, or Sketch. Image Playground is straightforward to use, built into apps like Messages, and also available as a standalone app.
Previews are created on-device, and your generative images are accessible in Messages, Pages, Freeform, and even a dedicated Image Playground app. The feature is part of "Apple Intelligence," a deeply integrated, personalized AI experience for Apple devices that uses cutting-edge generative artificial intelligence to enhance user experiences across iPhone, iPad, and Mac.
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Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
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