Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman.
Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2iPad Air and M4 iPad Pro models. Last year, Apple offered U.S. students up to $150 when purchasing a Mac and up to $100 when purchasing an iPad.
Apple actually began advertising its Back to School sale on social networks in early June, with some Instagram users seeing an ad promoting Macs with discounts to college and university students.
The ad depicted a Back to School image with the following text: "Buy Mac for university or college with education savings. Plus get a gift card for up to $200." The screenshot of the ad was from a Canadian user, and that price point suggests we will see the same $150 discount in the United States that Apple provided last year.
Clicking on the ad redirected to Apple's education website, but the ad seems to have gone up early as there has been no sign of a Back to School promotion as of yet. Last year's back to school sale began on Monday, June 5.
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Another hint has surfaced that Apple is preparing to eliminate the physical SIM card tray from iPhones in more countries this year.
In particular, a source familiar with the matter has informed MacRumors that retail employees at Apple Authorized Resellers in the EU are required to complete a training course related to iPhones with eSIM support by Friday, September 5. There are 27 countries...
I would really hope they increase the iPad Pro gift card for this year based on how expensive it is now. Should be the same as the Mac gift card @ $150 USD.
I literally just placed an order that said it'll arrive July 1 thinking I can just get an adjustment or something when I get it, lol. If it's only a few more days to wait, I'll just cancel it and buy it when the sale goes live.
Just cancel the order and place it once the promo launches.
I can't speak to your disposable income, but if you can afford it, applecare will afford you a better experience.
No screen shield that 10x the reflection. No thick case that may not work with your magic keyboard Peace of mind that the magic keyboard will be durable (previous generations rip and mar all the time)
of course if you don't care about scratch and dings because you are super careful, than this is not applicable and i won't recommend applecare either
AppleCare is usually 20% cheaper during back to school also.
I would really hope they increase the iPad Pro gift card for this year based on how expensive it is now. Should be the same as the Mac gift card @ $150 USD.
At the very least, free Apple Pencil Pro with the purchase of iPad Pro M4. I am betting both iPad Air and iPad Pro (along with Mac mini) will be a $100 gift card though, and $150 gift card for MacBook Air, MacBook Pro, and iMac.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
