Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the ‌iPhone‌, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act.

Apple Intelligence General Feature
In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new functionality compatible with the European Union's competition rules.

Due to the regulatory uncertainties brought about by the Digital Markets Act, we do not believe that we will be able to roll out three of these [new] features -- iPhone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence -- to our EU users this year.

‌Apple Intelligence‌ includes a wide range of additions that overhaul everything from Siri to apps, while ‌iPhone‌ Mirroring is a feature that allows the ‌iPhone‌ to be controlled on a connected Mac. SharePlay Screen Sharing lets users take control of another person's screen while using the SharePlay feature, with the aim of providing assistance.

Some of the Siri-related ‌Apple Intelligence‌ capabilities will not be launching until 2025, but Genmoji, Image Playground, Writing Tools, and many new in-app capabilities are set to be available starting in September, and these are what ‌iPhone‌, ‌iPad‌, and Mac users in the European Union will miss out on. It is not clear how long it will take Apple to expand this features to the EU, nor what changes Apple might have to make to introduce them under the DMA.

Apple's warning comes as the European Commission prepares to make a ruling on whether prior changes to allow for app marketplaces meet the terms of the DMA. Regulators have said that there are "very serious" issues with Apple's implementation, likely related to the Core Technology Fee that Apple is charging.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Related Roundups: iOS 18, iPadOS 18, macOS Sequoia
Related Forums: iOS 18, iPadOS 18, macOS Sequoia

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
crossbody strap

iPhone 17's 'Crossbody Strap' Accessory to Feature Magnetic Design

Thursday August 28, 2025 7:49 am PDT by
Apple's cases for the iPhone 17 lineup will be accompanied by a new Crossbody Strap accessory with a unique magnetic design, according to the leaker known as "Majin Bu." Apple's Crossbody Strap reportedly features an unusual magnetic design; it likely has a "flexible metal core" that makes it magnetic along its entire length. At the ends, "rings polarized oppositely to the strap close the...
Awe Dropping Apple Event Feature

Five Things to Expect From Apple's 'Awe Dropping' September 9 Event

Tuesday August 26, 2025 4:17 pm PDT by
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to. That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...

Top Rated Comments

RyanNSkolnick Avatar
16 months ago

this is complete and utter bantha poodoo!

nothing in our dma says apple can't bring it to our markets in the way they've announced it at wwdc in fact I would say and hazzard a guess with them offering an external ai processor from the start, in this case OpenAI's ChatGPT, it is already in complete compliance with the spirit of the DMA. This is just Apple being spiteful for their other troubles with eu lawmakers, the spotify case and the epic thing....
How is Apple supposed to implement iPhone mirroring without letting any other company have access to core APIs that would allow this sort of interaction? That would violate the DMA

How is Apple supposed to implement Apple Intelligence without giving third party AI programs the same core OS access that Apple Intelligence will have? (Chat GPT does not have that same access, it will be more akin to a wrapper that Siri will pass requests to)

This was something people were screaming out when the DMA was being debated. And now it's happening
Score: 129 Votes (Like | Disagree)
breenmask Avatar
16 months ago
it's ok though, I can now side load that one shady looking app that I've always wanted that's going to steal all of my info

hurray!!
Score: 97 Votes (Like | Disagree)
LowKeyed Avatar
16 months ago
It seems like a reoccurring theme of the EU's competition rules are "You can't do anything with your product that might make someone prefer it over a competitors product"
Score: 87 Votes (Like | Disagree)
Jumpinbeans Avatar
16 months ago
Possibly the first Brexit benefit (if the uk gets it)
Score: 80 Votes (Like | Disagree)
TechnoMonk Avatar
16 months ago
EU nannycrats should build their own phones and AI, since they know the best.
Score: 50 Votes (Like | Disagree)
brofkand Avatar
16 months ago
I doubt they'll be able to roll them out to other customers either, so no big loss.
Score: 43 Votes (Like | Disagree)