Apple to Donate Towards Hurricane Helene Relief Efforts, Tim Cook Says

In a social media post today, Apple CEO Tim Cook said that Apple will be making a donation of an undisclosed amount to Hurricane Helene relief efforts.

Apple Logo Top Half
"We're thinking of all those facing the catastrophic aftermath of Hurricane Helene," said Cook. "Apple will be making a donation to help with relief efforts on the ground."

Hurricane Helene made landfall at Florida's Big Bend on late Thursday, before carrying on through several southeastern U.S. states such as Georgia and North Carolina, resulting in catastrophic damage and reportedly more than 100 deaths.

Apple has donated to the American Red Cross for hurricane relief efforts in the past.

Popular Stories

iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

ChedNasad Avatar
12 months ago
It's crazy how many towns have been destroyed and how bad the impact of this has been. The response so far has been really pathetic from the government and companies compared to other prior disasters. Hopefully bigger players like apple chipping in gives a bit more notice to the catastrophe.
Score: 12 Votes (Like | Disagree)
citysnaps Avatar
12 months ago

Why don’t they say the amount of money they’re donating? Apple has billions and billions on the bank, I assume people from Florida have spent several billions on Apple throughout the years. So Timmy is spending $ 5,- and use those free advertising??? Come on Apple be transparent and honest!
Imagine the whine-fest if Apple disclosed a very large amount. It would be dismissed as a PR stunt by the perpetually-unhappy-ragging-on-Apple crowd here.

It amounts to a damned if you do, damned if you don't, based on years of history.

Much better to stay quiet, imo. No need to brag. Apple doesn't need to.
Score: 11 Votes (Like | Disagree)
MisterBlueSky Avatar
12 months ago
Good. Do more.
Score: 9 Votes (Like | Disagree)
I7guy Avatar
12 months ago

Sure, but you notice they don't say how much? It's still good PR, but most companies would be touting how much. I think it's more tactful this way. Otherwise it feels too self-promoting.
Apple can take all of PR they deserve as long as what they are doing ultimately helps someone.
Score: 8 Votes (Like | Disagree)
dumastudetto Avatar
12 months ago
Apple's determination to leave a better world than the one they found is why I'm proud to buy their products.
Score: 8 Votes (Like | Disagree)
cocky jeremy Avatar
12 months ago

Good. Do more.
Juuuust enough for some good PR. lol.
Score: 7 Votes (Like | Disagree)