Apple's Latest iPhone 16 Ad Highlights Pro Camera Feature
Ahead of the holiday season, Apple is sharing iPhone 16 ads highlighting the new functionality in an effort to entice customers to upgrade to the latest models. Today's ad focuses on the 4K 120 frames per second Dolby Vision video recording feature that is exclusive to the iPhone 16 Pro and iPhone 16 Pro Max.
The minute-long ad shows several slow motion shots, including a wind storm, an astronaut floating in space, an arrow flying through the air, a car crash, and more. The spot ends with the tagline "Hollywood in your pocket."
An option to capture cinematic slow motion video at 4K 120fps is one of the major new features that sets the iPhone 16 Pro models apart from the standard iPhone 16 models. When recording video using the new 120fps mode, there is an option in the Photos app to change the frame rate later, so you can select from 60, 48, 30, or 24 fps in post processing.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
