Apple in 2025: Home Hub, iPhone SE 4, AirTag 2, New iPads, and More

Barring any surprises, Apple is not expected to release any more new hardware before 2024 ends. Apple is rumored to have many product announcements planned for the first half of next year, though, including an all-new smart home hub, the iPhone SE 4, an AirTag 2, an updated iPad Air, an iPad 11, and updated MacBook Air models.

Apple in 2025
Below, we recap rumors about all of those upcoming products.

Home Hub

Apple AI Command Center Concept Mock 4
Apple's all-new smart home hub is expected as early as March.

The hub is expected to feature around a 6-inch display that can be attached to a tabletop base with a speaker or mounted on a wall. The device is rumored to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected to support both Siri and Apple Intelligence. Proximity sensors could detect how far away a person is and automatically adjust the size of widgets shown on the screen.

The device will allow users to manage HomeKit accessories, and it could double as a home security system by displaying camera footage. And with a built-in camera, users will be able to make FaceTime video calls with the device.

The hub will compete with products like Google's Nest Hub and Amazon's Echo Show.

iPhone SE 4

iPhone SE 4 Thumb 1
Apple plans to release the iPhone SE 4 in March, according to multiple reports.

The device is expected to have a similar design as the base iPhone 14, with rumored features including a 6.1-inch OLED display, Face ID, a newer chip than the A15 Bionic in the current model, a USB-C port, a single 48-megapixel rear camera, 8GB of RAM for Apple Intelligence support, and the first Apple-designed 5G modem.

Apple is rumored to have been working on its own 5G modem for iPhones since 2018, a move that will allow it to reduce and eventually eliminate its dependance on its current supplier Qualcomm. It is unclear if Apple's first 5G modem will have any consumer benefits compared to Qualcomm's modems, such as faster cellular data speeds.

Apple announced the iPhone SE 3 during an online event in March 2022. The device looks similar to the iPhone 8, with outdated features such as a Touch ID button, Lightning port, and thick bezels around the display. In the U.S., the iPhone SE currently starts at $429, but the new model might see at least a slight price increase.

AirTag 2

airtag purple
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman.

A key new feature rumored for the AirTag 2 is an upgraded Ultra Wideband chip with improved location tracking. If so, the AirTag could be updated with the second-generation Ultra Wideband chip that debuted in all iPhone 15 models last year.

The new AirTag could be more tamper-proof, according to Gurman. He said the accessory's built-in speaker will be more difficult to remove, as an anti-stalking measure. He also expects the new AirTag to provide "better range," which could allow the Precision Finding feature to work at farther distances. No other design changes have been rumored.

According to Apple supply chain analyst Ming-Chi Kuo, the new AirTag will have some kind of integration with the Apple Vision Pro headset.

The current AirTag was announced in April 2021.

New iPad Air Models With New Magic Keyboard

m2 ipad air fathers day
Minor updates to the 11-inch and 13-inch iPad Air models are expected in spring 2025.

It is possible that a new chip will be one of the only upgrades the iPad Air receives, but it is unclear if Apple will give it the M3 chip or the M4 chip. While the M3 chip would be a logical choice, Apple has been quickly transitioning away from chips built with TSMC's first-generation 3nm process. So, perhaps the iPad Air will get the same M4 chip used in the latest iPad Pro models. There is precedent for that, as the iPad Pro and iPad Air had the M1 chip simultaneously for around six months in 2022.

An updated Magic Keyboard for both iPad Air models is also expected, and it should gain some of the features introduced on the latest Magic Keyboard for the iPad Pro. That means potential features for the next iPad Air version of the accessory include a thinner and lighter design with an aluminum palm rest, a larger glass trackpad, and a row of function keys with shortcuts for things like display brightness and volume.

The current iPad Air models with the M2 chip launched in May this year.

iPad 11

10th Gen iPad Feature Fanned Blue
The entry-level iPad is also expected to receive an update in spring 2025.

The device will likely support Apple Intelligence, according to Gurman. That suggests the iPad 11 will get a newer A-series chip compared to the iPad 10, and an increased 8GB of RAM. No major design changes have been rumored for the device.

Apple released the iPad 10 in October 2022. It has an A14 Bionic chip.

New MacBook Air Models

macbook air new blue
The next Macs to receive the M4 chip should be the 13-inch and 15-inch MacBook Air in spring 2025. No other major changes are expected for the laptops.

The current MacBook Air models launched in March this year.

Since last month, all MacBook Air models now start with 16GB of RAM, up from 8GB. There was no price increase associated with this change.

Related Roundups: iPad, iPad Air , MacBook Air
Related Forums: iPad, MacBook Air

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

sir1963nz Avatar
10 months ago
HomeHub...sounds just like an iPad with a wall mounting bracket.

Let me know when Apple products will do mesh WIFI

"Home" is waiting for itself to be useful , so much lack of functionality. Quite honestly they would be better off having a smart front end for Zigbee.
Score: 2 Votes (Like | Disagree)
svish Avatar
10 months ago
Good article. Will be interesting to see the new Home hub from Apple. Wonder when the next iPad Pro will be launched.
Score: 1 Votes (Like | Disagree)