Apple Watch Will Motivate You to Meet Your 2025 Fitness Goals, Apple Says in New Ad

Apple today shared a new ad promoting the Apple Watch Series 10, linking it to the tradition of setting New Year's resolutions.


In the spot, Apple explains that the second Friday of January is when most people stop meeting their goals, suggesting that the Apple Watch can provide the necessary motivation to keep going.

"This year, what if a little bit of help on our wrists could help us quit, quitting?" asks the ad, followed by the tagline "motivation on your wrist."

Apple highlights the Apple Watch notifications for closing activity rings and meeting workout goals, along with specific running-focused features such as the option to track pace and get alerts to step it up.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

Expos of 1969 Avatar
9 months ago

Keep cringing with their new ads. I really just don't care for the ad campaigns they use now and the watch still doesn't have O2 sensing back.
While I dislike many of their ads, I think this one is pretty good. Very brief and right to the point.
Score: 12 Votes (Like | Disagree)
arc of the universe Avatar
9 months ago
my daughter gave me my apple Watch as a gift, in January 2023.
been using it for almost 2 years.
these two years have been my most active (most workouts), probably ever.
did the Watch achieve this? no. of course not. i achieved it.
did my Watch help me to keep going, giving me data that i used to increase my runs and long distance walks, much like the young woman in the ad?
yes. a definite yes.
i love the freedom (notifications and apple pay). and every data point that it provides.
Score: 12 Votes (Like | Disagree)
coffeemilktea Avatar
9 months ago
Getting nagged by a watch... modern technology is such a beautiful thing. ?
Score: 10 Votes (Like | Disagree)
WarmWinterHat Avatar
9 months ago

Keep cringing with their new ads. I really just don't care for the ad campaigns they use now and the watch still doesn't have O2 sensing back.
It still has it in places other than the US, and it's still there, just disabled.

I personally don't care anything about the O2 sensor, and haven't in the over 15 years that I've been using GPS watches. It never mattered much for my running.
Score: 6 Votes (Like | Disagree)
Ghost31 Avatar
9 months ago
Hey Apple, don’t tell me what to do. I’ve been quitting all my life and I’m not about to stop now.
Score: 6 Votes (Like | Disagree)
JapanApple Avatar
9 months ago
I say yes. I have been using it for years and lost 45 pounds in 3 years. Yes, it helps get my workouts done. ?
Score: 5 Votes (Like | Disagree)